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The Magic of Videos
Videos are the next best thing to sitting across the table from a potential client – answering their questions, addressing concerns and showing them why…
What is an Effective Lead Generation Tool for Law Firms? Paid Ads!
Do you know what one of the most effective lead generation tools for law firms is today? Paid ads Paid ads give law firms the…
Are Newsletters Dead?
Newsletters are dead … right? Not even close. Newsletters work. Here’s how we know (just one example): A Georgia family law firm we work with signs…
Law Firm Owner Rules You Need to Know Part 2
Welcome back to our deep dive into the rules every law firm owner should know. I’m Philip Fairley, President of the Rainmaker Institute, and I’ve…
Law Firm Owner Rules You Should Be Following
Are you a law firm owner looking to grow your business? The Rainmaker Institute has had the privilege of working with over 23,000 law firms.…
5 Critical Law Firm Fails That Will Ruin Your Business
Law firm fails can ruin your business. The legal world is evolving rapidly, and the law firms that fail to adapt are left behind. Surprisingly,…
Intake Staff: What are Their Responsibilities at Your Law Firm?
What are the responsibilities of your intake staff? In the bustling world of law firms, first impressions matter. The team member who leaves this crucial…
Did Google Just Start Killing SEO for Law Firms?
In the evolving world of digital marketing, staying ahead can feel like a game of cat and mouse. With Google’s recent rollout of its AI-powered…
5 Law Firm Ownership Fails You Need to Avoid
Owning a law firm is a dream for many attorneys, but the reality of running one can be overwhelming. According to the Small Business Administration,…
Simple Video Marketing for Your Law Firm: A Game-Changer You Can’t Ignore
Law firms often dismiss video marketing as too expensive, too time-consuming, or simply ineffective. But what if I told you that a New Jersey attorney…
The Basics of Law Firm Intake
Starting and running a law firm requires more than just legal expertise. One critical aspect that often gets overlooked is the intake process. Whether you’re…
The Fastest Way to Fail at Law Firm Marketing (and how to avoid it!)
Failing to track your efforts in law firm marketing is akin to setting sail without a compass. We have seen firsthand the transformation in law…
How One Attorney Closes 80% of Leads During Consultations: A 6-Step Process
In the competitive world of legal practice, converting potential leads into clients is essential for success. This post dives into the insights shared by one…
4 Ways Law Firms Can Use Video Content to Stand Out
In the competitive world of legal services, law firms are constantly looking for ways to differentiate themselves and attract clients. In today’s digital age, video…
3 Things Most Law Firms Are Neglecting That Could Transform Their Business
In the competitive world of legal services, standing out is both a necessity and a challenge. Phillip Fairley, President of Rainmaker Institute, shares invaluable insights…
How Video Marketing Can Help You Become the Most Trustworthy Lawyer in Your City
In the competitive world of legal services, trust is the linchpin of success. In today’s digital ecosystem, video marketing is one of the most potent…
The Case for Organic Marketing in Your Law Firm
Suppose you’re a legal professional keen on expanding your client base and enhancing your firm’s reputation. In that case, there’s an indispensable tool at your…
The Revolutionary Return on Investment: Hiring a Remote Attorney for Your Law Firm
Working as a remote attorney is increasing in popularity. In an evolving legal landscape, the traditional law firm model has been challenged by various factors,…
Revolutionizing Legal Staffing: The Power of Freelance Lawyers for Law Firms
Freelance lawyers are changing everything. In the rapidly evolving landscape of the legal industry, law firms are constantly seeking innovative solutions to streamline their operations…
Oregon’s Bar Exam Revolution
Have you heard about the bar exam revolution in Oregon? In an unprecedented move that has sent shockwaves through the legal industry, the Oregon Supreme…
How To Close the Deal with Your New Client at Your Law Firm
Lawyers and legal professionals face the critical task of attracting potential clients to their law firm and ensuring these prospects become actual clients. While the…
Navigating the First 15 Minutes of a Legal Consultation to Seal the Deal
Entering the realm of legal services, particularly for first-time clients, can be as daunting as navigating a labyrinth. For legal professionals, those initial 15 minutes…
Mastering the Consultation Can Transform Sales in Your Law Firm
In legal services, where trust is paramount and relationships are foundational, sales can often feel like a foreign concept. Yet, understanding how to engage potential…
Protect Your Practice: The Power of Online Reputation Management in the Legal World
Is reputation management part of your firm’s marketing strategy? The digital revolution has not just transformed how we communicate – it has redefined the scales…
The Shocking Truth About Client Acquisition Costs in Your Law Firm
Does your law firm monitor client acquisition costs? As a law firm, ensuring a steady stream of clients is the lifeblood of your business. It’s…
Transform Your Firm’s Revenue with a Killer Follow-Up Strategy
Does your law firm have a follow-up strategy? In the competitive world of law firms, getting leads is one thing, but converting them into clients…
Why Your Law Firm Should Be Using Video Marketing To Bring in Clients
Does your law firm need video marketing? If you’re a lawyer and have worked in the legal industry for some time, you probably know the…
Social Media Marketing for Law Firms: A Must-Have in Your Lead Generation Strategy
Most law firms need help to get results from their social media marketing efforts. As a result, many of them conclude that social media simply…
Uncovering Costly Intake Flaws: The Truth About Law Firm Revenue Stagnation
Are you at a point where your law firm’s revenue seems stagnant despite pouring resources into marketing strategies? Are the returns from your marketing efforts…
How Investing $5,000 a Month Can Help Your Law Firm Grow
Investing in your law firm can be daunting, especially with a significant monthly investment of $5,000. However, fear not, as you can make the most…
10 Common Mistakes Law Firms Make with Their Intake Process
As a marketer who works with law firms, one of the most common problems I see is the frustration that law firms face when they…
Why Your Organic Marketing is Not Working and How to Fix It
Organic marketing is essential for any law firm looking to grow its local audience. However, many law firms need help generating clients through organic marketing…
Tips for Controlling Intake Calls and Capturing Crucial Information Efficiently
Have you ever been on intake calls with potential clients on the phone for what seems like ages, only to realize later that you could…
12 Steps to Simplify Your Law Firm’s Marketing Plan and Close More Clients
Marketing is a crucial aspect of every business; law firms are no exception. However, marketing for law firms can be an expensive venture. Ensuring that…
Get More People To Show Up For Your Legal Consultations
Legal consultations can be frustrating when a prospect cancels or doesn’t show up. While it’s common for people to have last-minute emergencies or be hesitant…
6 Habits Every Law Firm Owner Should Do To Grow Their Business.
Working as a law firm owner comes with its own set of challenges, among them, struggling to balance the demands of practicing law and building…
Local Marketing Techniques: What Law Firms Need To Know
Improving your local marketing techniques will grow your business. As a law firm, you know that marketing is crucial for growth and attracting new clients.…
The Perfect Intake Process To Grow Your Law Firm
Every law firm spends thousands of dollars to generate leads and attract potential clients. However, frustration sets in when these prospects fail to convert into…
The Ultimate Guide to Law Firm Social Media Marketing
Law firm social media marketing has become a necessity. If you’re a law firm owner, you know marketing is crucial to success. But with so…
What Video Marketing Should Your Law Firm Be Using
In today’s world, we are all looking for ways to stand out and attract more clients to our businesses. As an attorney, it can often…
Why Intake is More Than Just Answering the Phone
Intake can be tricky, but it is critical to your law firm. As with any business, the first impression is everything. When it comes to…
Is Your Intake Process Killing Your Firm’s Growth?
Let me ask you a question. If you called your firm and pretended to be a client, would you hire your firm? Or would you…
Understanding the Four Phases of Law Firm Growth: From Job to Lifestyle Law Firm
No matter how big or small your firm is, there is a law firm growth trajectory that every business goes through. These four distinct phases…
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Video Marketing Your Law Firm in 2023 | 4 Ways You Should Be Using Video Marketing
Are you video marketing your law firm? With the ever-evolving world of technology, marketing strategies have taken new forms and shapes. From billboards to print…
Video Marketing for Attorneys: Overcoming the Top Excuses!
Many lawyers hesitate to adopt video marketing into their legal marketing plan, citing various excuses. In the video below, Philip Fairley shares valuable tips on…
Is Your Intake Process Killing Your Firm’s Growth?
Let me ask you a question. If you called your firm and pretended to be a client, would you hire your firm? Or would you…
A New, MODERN Way to Get Referrals for Your Law Firm
One of the biggest ways to grow your firm when you’re first starting out is to establish referral partnerships. There’s a new modern way to…
6 Ways Attorneys Build Authority and Connect with Clients Through Blogs
Blogs are an important part of legal marketing. Maintaining a strong online presence in the digital age is crucial for professionals in every field, and…
Comedian Sarah Silverman Files Copyright Infringement Lawsuit Against Meta and OpenAI
Copyright law grants exclusive rights to authors and creators over their original works, such as books, music, and visual art. These protections are intended to…
10 Video Marketing Trends Attorneys Should Implement
Video marketing has become a popular and effective strategy for engaging online browsers and promoting products or services. If you are not using videos, your…
6 Reasons Why Lawyers Should Optimize Their GMB Profile
In today’s digital age, establishing a strong online presence is crucial for any business, including law firms. One powerful tool that can significantly boost your…
Leveraging the Power of Video Marketing for Law Firms
In today’s digital era, where attention spans are dwindling, video marketing has emerged as a powerful tool for businesses across industries. Law firms, in particular,…
Community Table Legal Marketing Edition
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The Controversy Surrounding the Use of ChatGPT in Legal Filing: Citing Nonexistent Cases
In recent years, artificial intelligence (AI) has made significant advancements in various fields, including law. Lawyers and legal professionals have started exploring the use of…
Artificial Intelligence/ChatGPT: What are the Potential Dangers?
While ChatGPT can be a powerful and useful tool, there are some potential dangers associated with its usage. It’s important to be aware of these…
Google’s Ranking Algorithm Changes….Again!
Although your website’s page experience has always been important for user convenience, it has never played a large part in rankings. Recently, Google again updated…
Is Harvey AI – the New Legal AI – Going to Change the Legal Profession?
Each week a new artificial intelligence (AI) tool is being created. Recently, the Harvey AI was introduced as an “unprecedented legal AI.” Could Harvey change…
Has Your Website Been Hacked?
Hacked? As technology advances, hackers are advancing too! Cybersecurity should be a priority for your law firm. While you may be thinking “nobody would want…
Beware!! Could ChatGPT Cost You?
ChatGPT is one of the most exciting things to happen in recent technology. Everyone is excited about the various things it can output. But as…
5 Ways Technology is Impacting Digital Marketing
A recent Forbes article discussed the continual development of technology and digital marketing. Small businesses, including law firms, must strive to keep up with the…
How Do I Manage My Google Business (GBP) Dashboard?
All attorneys are aware that their online presence is important, but are you managing your Google Business Profile (GBP)? Below are a few tips on…
Video Marketing Trends
Video marketing is more important than ever. Digital marketing is constantly changing, and it is imperative for your law firm to keep up. As technology…
Mobile-Friendly Websites: 6 Design Tips You Need
Your law firm’s website is critical to your marketing efforts. However, if your website is not mobile-friendly, you lose numerous potential clients. In fact, if…
Law Firm Client Intake
Does your law firm have a system for client intake? Intake is the process of onboarding new clients. This includes obtaining their contact information, facts…
4 Things to Monitor on Google Business Profile
We have previously discussed the importance of setting up your Google Business Profile (GBP). However, GBP is not something you can set up and then…
SEO Mistakes That Legal Websites Should Avoid
If your law firm is focused on improving its website, you should put search engine optimization (SEO) on the checklist. SEO is how Google and…
Social Media: Why You Need It & What to Avoid
If your law firm is not actively marketing itself on social media, you are missing out on a huge opportunity! An online presence is critical…
National Compliment Day-Ask for Online Reviews!
Did you know January 24th is National Compliment Day? While we should give compliments every day, it is nice to have a special day to…
SEO Tips for 2023
Have you ever heard of SEO? It stands for Search Engine Optimization, which is one of the most important aspects of digital marketing. If you…
Do You Need a New Website for the New Year?
Is your law firm still using the original website created years ago? If so, it is time for a new website in 2023! Trends can…
Steps to Optimize Your Legal Marketing Videos
Today’s online audience prefers watching marketing videos, viewing images, or engaging with infographics over reading through paragraphs of text. If you want your law firm’s…
New Year’s Resolution: Follow These Tips for Law Firm Local SEO Content
As 2023 approaches, it is time to declare resolutions for the new year. If your law firm is not implementing local Search Engine Optimization (SEO)…
