As we approach a new year, it is the perfect time to consider whether your law firm’s website should be updated. Your website is often the first impression a potential client gets of your law firm’s brand. Does your site properly represent all that you stand for, but as importantly, does it provide information in a user-friendly way? Below are a few “must haves” for your website in 2023:
Mobile-Friendly Website
Most prospects begin their search for an attorney on a mobile device, such as a tablet or smartphone. If your firm’s website is not as easy to use and navigate on iPhone as it is a computer, you will lose potential clients. We all know that a website that takes too long to load or that is not easy to navigate leads to the user clicking elsewhere – which means they will go to your competition’s website. It is critical for your website to have call-to-action buttons that are easy to locate and click, with a quick responsive time. All images should align with the mobile layout that adapts to the smaller screen size of a mobile device. The better the user’s online experience, the higher your search engine ranking, and the more likely the potential client will contact your firm.
Useful & Updated Content
Content on your website must be clear and relevant to the user. A visitor to your website should easily understand the legal services you provide, clients you can help, and how to schedule an appointment with your attorneys. Additionally, content that is helpful to the user not only demonstrates your expertise in certain areas, but it also shows that you want to help by sharing the information. Your content should be SEO-friendly, so it improves your Google search result ranking. The use of headers, bullet points and images help attract and hold the reader’s attention. The more time a user spends on your website, the better!
Website Navigation
Like making your website easy to use on mobile devices, it must also be simple to navigate on laptops and desktop computers. Your site should be easy to locate when certain keywords (such as your practice area keywords) are searched by the user. Once your site is located, it should be easy to read and flow with next steps to take in scheduling a consultation with you. A visitor should be given options for how to contact your firm like filling out an online contact form, emailing your office, online chat, or calling your office. In today’s world, users want instant answers and easy accessibility. If your law firm’s website does not provide these things, you will lose potential clients to your competitors.
How The Rainmaker Institute Can Help
Your digital presence – particularly your website – is crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients!
The Rainmaker Institute manages your legal marketing so you can focus on lawyering. We will provide content that contains top legal focus keywords, proper page titles, appropriate meta descriptions, target length of content, and images that will boost your attractiveness to Google. In short, we will make great content. We also ensure that your site is mobile-friendly and attractive to potential clients
If you are ready to take your law firm to the next level and see your Google ranking improve, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!
