Attract Clients, Convert More Leads, & Differentiate Your Firm With Video | The Rainmaker Institute

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Course Content

Section 1: Video 101

Lesson 1: The Big Picture With Video

Lesson 2: Marketing vs Advertising | Humanize Your Brand

Lesson 3: Create, Distribute, Multi-Purpose

Lesson 4: Planning Your Content Calendar & Getting Them Done in 2 Hours A Month

Lesson 5: Entertaining Videos Create Engagement & Views

Lesson 6: “Core” Videos | The Videos That Sell & Convert

Lesson 7: Educational Videos Pros & Cons

Section 2: How To Shoot High Quality Videos With A Cell Phone

Lesson 1: The Basic Equipment Checklist

Lesson 2: Office or Home Set Up

Lesson 3: How To Set Up Your Green Screen Studio

Lesson 5: Set Up Your Newer Ring Light

Lesson 6: How To Shoot With 2 Cameras

Lesson 1: Scripting Basics, It’s Storytelling

Section 3: How To Script Your Videos

Lesson 2: How To Script REACT Videos

Lesson 3: How To Script Case Studies

Lesson 4:How To Script Educational Videos

Lesson 5: How To Script Your Practice Page Videos

Lesson 1: Optimizing Your Videos On YouTube

Section 4: Video Distribution & Multi-Purposing

Lesson 2: Posting Videos With Blogs On Your Website

Lesson 3: Promote Your Long Form Videos on ALL Your Social Media Profiles

Lesson 4: Multi-Purpose Long Form Videos Into Short Form

Lesson 5: Newsletters & Auto-Responders

Lesson 6: Arm Your Intake Team With Your Content

Lesson 7: Amplify Your Lead Conversion With Video Retargeting

Stop letting your law firm run your life and start running it like a business.

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