Custom email newsletters for your law firm to help with client referral and retention
The vast majority of professional firms – a full 82% – receive referrals based on their perceived expertise. Electronic newsletters are uniquely suited to enhance the perception of your expertise in several ways:
- Are delivered to people with whom you already have a connection
- Are written with your ideal client in mind
- Provide cutting-edge legal content and in-depth analysis that distinguishes you from your competitors
- Are delivered regularly, reminding clients and leads that you are there to serve them when they need you
Custom newsletters from start to finish
The diverse marketing staff at The Rainmaker Institute will work with you to design an e- newsletter template containing the elements you want:
- Masthead
- Main article
- Custom sidebars
- Testimonials
- Attorney or staff biographies
- Images
We’ll even develop your database and then troubleshoot your bounce rate to augment the number of recipients while minimizing cost.
Metrics and recommendations to maximize impact
We provide metrics for every issue of your e-newsletter to allow you to target your marketing efforts and evaluate your return on investment. This data compares the industry average to your rates for the following measures:
- Open rate
- Click-through rate
- Bounce rate
- Click-to-open rate
We’ll also analyze your statistics and make recommendations about how to improve each metric.
You’re a lawyer, not a marketer
We can’t imagine that you have the time, or the desire, to create a professionally written and designed monthly email newsletter. Law school definitely didn’t teach you how to do it, right? We know it’s the best way for you to “touch” your clients or potential new clients monthly, keeping your law firm top of mind for that one day when they need your professional services, you’ll be the law firm they call. Marketing works on a continuum—the more times and ways potential clients see or hear your firm’s name, the more credibility you establish in their minds.
Our experience from helping thousands of attorneys is that your time is best spent practicing law. And that’s why we’re here—we save you valuable time while helping your law firm grow. We listen to many attorneys who are surprised by the amount of time they have to spend on marketing in order to compete. And to that, we tell them to do the lawyering while we do the marketing. It’s that easy, and smart too. No need to hire another employee.