Lawyer reputation management is critical for the success of your law firm because, as Elizabeth Arden said, “Repetition makes reputation and reputation makes customers.” Studies show that your target audience is highly likely to research your reputation online to determine if you are trustworthy. The internet is the primary source people use to decide if they are going to contact your law firm. If a user repeatedly finds positive reviews, they instantly trust you more. Conversely, one negative review can be the difference between the lead retaining you or your competition. What is your online reputation?
The lawyer reputation management team at Rainmaker works to establish and maintain a positive online reputation for your firm. We work to establish your brand and promote it through positive reviews and driving searchers to the positive materials when they Google your firm name.
What does Lawyer Reputation Management Involve?
Managing your law firm’s digital reputation involves more than simply posting positive reviews. Our team searches for any misinformation posted online about your firm and attorneys. Do not let one negative comment by a client (or fake client) destroy your reputation. If our team discovers negative or incorrect information, we take action to correct it or have it removed. We review your lead generation and brand recognition, then target our efforts to improve your results.
How will Lawyer Reputation Management Benefit my Firm?
The primary benefit of online reputation management is it makes your brand attractive to high-intent leads. Clients are always weighing their options and reviews are very influential. Promoting your positive firm reviews across numerous online platforms positions you in front of your ideal clients.
You might be surprised to learn that failing to have online reviews can significantly harm your firm. Studies show that prospects do not trust a business without any reviews. A digital reputation management expert at Rainmaker assists you with obtaining a steady flow of verified online reviews. By providing brand transparency, you build trust before you even meet a potential client.
Reviews Boost SEO Scores
Online reviews of your law firm and attorneys can impact your search rankings. Google considers your firm’s reviews as an important ranking factor. The more reviews you have on Google and other review platforms, the more online traffic that is driven to your website. Our reputation management team uses your reviews on your Google Business Profile and in other marketing campaigns to highlight your brand and increase your Google rankings.
Reviews Provide an Opportunity to Engage
When a review of your law firm or lawyers is posted online, the person is typically looking for feedback from you. If your firm engages with clients or potential clients online, it can boost your conversion rate. Responding to reviews improves your brand’s presence and sends the message that you are open to what the person is saying and consistently working to improve. In fact, responding to a negative review in a professional and respectful manner can ease the tension and show that you care enough to address any concerns. This type of interaction can be influential to other prospects browsing for legal help. However, it is essential to handle any contentious matters in a direct (and offline) way.
Attract High-Performing Employees
Another benefit of reputation management is it helps you appeal to quality employees. Having top-quality employees in your law firm is crucial in keeping your firm alive and thriving. Thus, hiring and retaining quality employees should be a priority for your firm. Potential employees who research your law firm online are more likely to apply to work for your firm if they read positive reviews from clients and current employees. Managing your online reputation plays a crucial role in attracting the best candidates for growing your legal team.
The Rainmaker Institute Can Help with Lawyer Reputation Management
Monitoring, repairing, and improving your online reputation is time-consuming, but a damaged reputation can cost you numerous clients. The Rainmaker experts understand the importance of correcting the narrative and protecting your reputation as quickly as possible.
Your digital presence – especially your reputation – is critical in generating and converting leads. The Rainmaker Institute manages your legal marketing so you can focus on lawyering. We will also consistently manage your online brand and protect your firm’s reputation.
If you are ready to take your law firm to the next level, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help! Let us help with your lawyer reputation management and other legal marketing needs.