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Get Found On Google

Get found by potential new clients on Google with per per click or local service ads.

Google Advertising Services For Lawyers

Our team will execute and manage your Google PPC & Local Service Ad campaigns each month.


What Are Google Pay Per Click Ads?

When an online browser searches for a lawyer in your area, the first few results on the search results page are ads. PPC stands for pay-per-click marketing. It is a marketing strategy designed to drive traffic from search engines or other websites to a company’s website. The advertiser is paid when someone clicks on the ad. Hence, the payment is made per click. Typically, the first four listings on a Google search result page are ads, which is an immediate way to attract the attention of searchers looking for legal help in your geographic area. Our team manages your ads each month and consults with you on the results so you can make adjustments to your ad budget.

What Are Google Local Service Ads?

Google Local Services Ads for lawyers is a highly effective tool in increasing your brand awareness. It provides exposure for your law firm name and recognizability because it appears at the top of search results for the legal services you offer. For example, when a potential client located in your geographic region searches for a “personal injury attorney,” and your firm name consistently appears at the top of the search results, the user will associate your firm with that service. Brand visibility and recognition are key to driving business to your website.

How It Works

Build Your Campaigns

We'll build everything needed to get your campaigns live.


Launch your campaigns so you can begin collecting leads.

Monthly Reporting & Consulting

We'll watch your ads each month and meet with you one on one to make adjustments.

Frequently Asked Questions

For PPC to be successful, you must set up your campaign properly and optimize it routinely. Below are the limited factors you can control with PPC marketing:

  • Specific keywords to target
  • Your geographic area you want to reach
  • How much money you want to spend
  • The message of your ad and on your landing page

Fine tuning these factors is critical in a successful PPC for lawyers campaign. Once you launch your PPC ads, Google places your ads based on these factors and according to the search engine’s metrics.

Selecting keywords that you want your ad to trigger is crucial in your marketing strategy. Think about what potential clients would enter in the search query to find your legal services. You may also want to think of unique searches that your competitors may not target that could lead prospects to your firm. Remember, you pay for every click on your ad, so it is essential to only use keywords that are relevant to your law firm and driving leads to you. PPC experts at the Rainmaker can provide guidance in what keywords would work best to achieve your advertising goals

Not only are the PPC experts at Rainmaker experienced and skilled in identifying the relevant keywords to attract clients. We also understand the best bidding strategy to maximize your budget. We understand it is critical to make the most of your money. Additionally, our experts understand how to provide what Google is looking for to achieve quality scores. We create attention-grabbing ad headlines and top-quality landing page experiences to provide high click-through-rates. Finally, Rainmaker will monitor the performance of your ads and make any necessary changes to maximize your results.

There are many details involved in PPC for lawyers, so trust Rainmaker to handle them for you. We will provide detailed reports and metrics so you can easily understand how your ads are performing. You will know how your budget is being spent and the results achieved from the campaign.

AdWords is a Google advertising service that allows businesses to display their ads on Google’s search engine and advertising network. The company’s ad will appear when the user searches for particular keywords that are linked to the product or service that the company is offering.
AdWords works under a bidding system: the higher the price of the ad, the higher its ranking. Companies advertising on AdWords pay the quoted amount only when people click on their ad.
PPC is important because it shows results much faster than organic campaigns that integrate search engine optimization techniques (also referred to as “natural search”). PPC helps companies reach the right customers and is also useful in marketing products that otherwise may be difficult to find.

The traffic generated via Google AdWords is worth much more than the millions of other surfers who visit a site. Traffic generated via pay-per-click links is more focused on the people who know what they are searching for, making such traffic more valuable.