PRIVACY POLICY AGREEMENT
Last Updated: March 24, 2026
The Rainmaker Institute (“TRI,” “we,” “us,” or “our”) values your privacy and is committed to protecting the personal information we collect from visitors to our websites, customers, prospects, event attendees, and other individuals who interact with us. This Privacy Policy (“Policy”) explains how we collect, use, disclose, retain, and safeguard personal information when you visit or use our websites, services, products, events, content, communications, and related online features, including:
This Policy is designed to help you understand:
- What personal information we collect;
- Why we collect it and the legal bases that may apply;
- How we use and disclose it;
- The choices and rights available to you;
- How we protect and retain your information; and
- How to contact us with questions or requests.
By using our websites or services, you acknowledge the practices described in this Policy.
We may update this Policy from time to time. When we make material changes, we will post the updated version on this page and revise the “Last Updated” date above. Where required by applicable law, we will provide additional notice or obtain consent.
This Policy applies only to information collected by TRI. It does not apply to third-party websites, applications, platforms, or services that we do not own or control, even if we link to them. We encourage you to review the privacy policies of those third parties before sharing your information.
For the Purposes of this Privacy Policy
- “You” and “your” mean the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
- “Company,” “we,” “us,” or “our” means The Rainmaker Institute, 7311 Olive Branch Lane, Knoxville, TN 37931-4050.
- “Affiliate” means an entity that controls, is controlled by, or is under common control with a party.
- “Account” means a unique account created for you to access our Service or parts of our Service.
- “Website” means https://therainmakerinstitute.com, https://www.rainmakerretreat.com and https://rainmaker360marketing.com .
- “Service” means the Website and related services, products, content, events, communications, and offerings made available by TRI.
- “Country” means the United States.
- “Service Provider” means a third party or individual that processes information on our behalf to help us operate our business or provide the Service.
- “Third-Party Social Media Service” means any social-network or similar platform through which a user may interact with us or our Service.
- “Personal Information” or “Personal Data” means information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household, subject to applicable law.
- “Sensitive Personal Information” means personal information that receives heightened protection under applicable law, such as certain financial information, account credentials, precise geolocation, government identifiers, or other categories designated by law.
- “Cookies” are small files placed on your device that help websites function, remember preferences, measure performance, and support analytics and advertising.
- “Usage Data” means information collected automatically when you use the Service, such as browser type, pages viewed, referring URLs, IP address, device identifiers, and interaction data.
- “Data Controller” means the entity that determines the purposes and means of processing personal data under applicable law.
- “Sale,” “Share,” or “Targeted Advertising” have the meanings assigned under applicable privacy laws and may include certain disclosures involving advertising cookies, pixels, and similar technologies.
Information We Collect
We collect personal information directly from you, automatically from your device or browser, and from third parties such as service providers, analytics vendors, advertising partners, payment processors, social media platforms, event partners, and publicly available sources.
- Information You Provide Directly
Depending on how you interact with us, we may collect:
- Name
- Email address
- Telephone number
- Mailing address
- Company name
- Job title
- Billing information
- Payment-related details processed through our payment providers
- Account credentials, where applicable
- Event registration details
- Survey responses
- Marketing preferences
- Information you submit through forms, chat tools, emails, texts, phone calls, or other communications
You may choose not to provide certain information, but doing so may limit your ability to use some features, purchase products or services, register for events, or receive support.
- Information We Collect Automatically
When you use our Service, we may automatically collect:
- IP address
- Browser type and version
- Device type and operating system
- Referring and exit pages
- Pages viewed and content interactions
- Date and time of visits
- Time spent on pages
- Unique device or browser identifiers
- Approximate geolocation derived from IP address
- Diagnostic and performance information
- Cookie identifiers and similar technology data
- Information From Third Parties
We may receive information about you from:
- Advertising and analytics providers
- Payment processors
- CRM and marketing automation platforms
- Event and webinar platforms
- Social media platforms
- Referral partners
- Public databases and publicly available sources
- Service providers that support our operations
- Sensitive Personal Information
We do not seek to collect sensitive personal information unless it is reasonably necessary for a lawful business purpose, required to provide a requested service, or required by law. Please do not submit sensitive personal information unless requested. Where required by law, we will obtain consent or provide additional rights and notices regarding such data.
- Children’s Information
Our Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we collected personal information from a child under 13 without appropriate authorization, we will take steps to delete it as required by law.
Cookies and Tracking Technologies
We use cookies, pixels, tags, scripts, SDKs, and similar technologies to operate our websites, remember preferences, analyze usage, improve our Service, and support marketing and advertising.
The categories of cookies and similar technologies we may use include:
Strictly Necessary Cookies
These cookies are required for the website to function, such as security, page navigation, form submission, fraud prevention, and consent management.
Functional Cookies
These cookies remember your preferences and settings, such as form inputs or language choices.
Analytics and Performance Cookies
These cookies help us understand how users interact with our websites, diagnose issues, measure traffic, and improve performance.
Advertising, Social Media, and Targeting Cookies
These cookies may be used by us or third parties to deliver more relevant advertising, measure campaign effectiveness, support social media features, and recognize your browser or device across sites or services.
You can manage cookies through your browser settings and, where available, through our cookie banner or consent tools. Depending on your location, certain cookies may be placed only after we receive your consent. Disabling some cookies may affect site functionality.
We may honor privacy choices required by applicable law, including opt-out preference signals where legally required and technically supported.
Why We Collect Information
We collect and use personal information for legitimate business and commercial purposes, including to:
- Provide, operate, maintain, and improve our websites, products, services, and events;
- Process transactions and fulfill purchases;
- Register you for programs, webinars, consultations, events, or other offerings;
- Respond to inquiries and provide customer service;
- Personalize your experience and content;
- Send service-related notices, transactional messages, and administrative communications;
- Send marketing communications, newsletters, promotions, and event information, subject to your preferences and applicable law;
- Conduct analytics, research, surveys, and reporting;
- Detect, prevent, and investigate fraud, abuse, security incidents, or unlawful activity;
- Comply with legal obligations, enforce our agreements, and protect our rights and property;
- Support internal business operations such as auditing, quality control, recordkeeping, and legal compliance.
Legal Bases for Processing
Where applicable data protection laws require a legal basis, we may process personal data on one or more of the following grounds:
- Your consent;
- Performance of a contract or steps taken at your request before entering into a contract;
- Compliance with legal obligations;
- Our legitimate interests where not overridden by your rights and interests;
- Protection of vital interests;
- Other lawful bases permitted by applicable law.
How We Use Information Collected
We may use personal information to:
- Deliver the services, products, content, or events you request;
- Create and manage accounts;
- Process payments and maintain transaction records;
- Communicate with you by email, telephone, SMS, postal mail, or other channels;
- Send confirmations, invoices, renewals, updates, and customer support messages;
- Send marketing and promotional communications where permitted by law;
- Administer surveys, contests, webinars, or special programs;
- Analyze website usage, trends, and campaign performance;
- Improve website functionality, product design, messaging, and user experience;
- Protect the security and integrity of our systems and data;
- Maintain compliance records and respond to legal or regulatory requests.
SMS and Mobile Messaging
If you opt in to receive text messages from us, we may send you informational or marketing SMS messages in accordance with applicable law and your consent choices. Message frequency may vary. Message and data rates may apply. You may opt out at any time by following the instructions provided in the message, such as replying STOP, or by contacting us using the contact information below.
Consent to receive marketing text messages is not a condition of purchase. We do not share SMS opt-in data or consent status with third parties for their own marketing purposes.
Disclosure of Information
We may disclose personal information in the following circumstances:
Service Providers
We may share information with vendors and service providers that help us operate our business, such as hosting providers, CRM platforms, payment processors, analytics vendors, customer support tools, marketing platforms, event platforms, and IT/security providers.
Affiliates and Corporate Transactions
We may share information with affiliates and in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transition of service to another provider, subject to applicable legal requirements.
Business Partners
We may share information with partners when necessary to provide a co-sponsored event, joint offering, referral service, or similar program that you request or participate in. Where required, we will do so only with appropriate notice or consent.
Legal and Safety Disclosures
We may disclose information when reasonably necessary to:
- Comply with applicable law, regulation, court order, subpoena, or legal process;
- Respond to lawful requests from public authorities;
- Enforce our Terms or other agreements;
- Protect our rights, property, systems, users, or the public;
- Detect, prevent, or investigate fraud, security incidents, or unlawful activity.
With Your Direction or Consent
We may disclose information in other ways when you direct us to do so or consent.
We do not sell personal information for money. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly, and certain advertising or analytics practices may fall within those definitions.
Third-Party Analytics and Advertising
We may use third-party analytics and advertising services to understand use of our websites and help market our services. These providers may use cookies and similar technologies to collect information about your online activities over time and across different websites or services.
For example, we may use analytics tools such as Google Analytics and other marketing or advertising technologies. You can learn more about Google’s privacy practices and available controls through Google’s privacy materials.
Where required by law, we will obtain consent before using non-essential analytics or advertising technologies. You may also be able to limit certain targeted advertising through your browser, device settings, or available consent tools.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to:
- Provide requested services;
- Maintain business and financial records;
- Comply with legal, tax, accounting, and regulatory obligations;
- Resolve disputes;
- Enforce agreements; and
- Protect TRI’s legal interests.
Retention periods vary based on the nature of the information, the purpose for which it was collected, legal requirements, and operational needs. When information is no longer needed, we will delete, anonymize, or securely dispose of it as appropriate.
International Transfers
TRI is based in the United States, and your information may be processed, stored, and transferred in the United States or other jurisdictions where we or our service providers operate.
If you are located outside the United States, please be aware that your personal information may be transferred to countries that may not provide the same level of data protection as your home jurisdiction. Where required by law, we take steps designed to provide appropriate safeguards for such transfers, which may include contractual safeguards, adequacy mechanisms, or other lawful transfer tools.
Where applicable, we may rely on recognized transfer mechanisms, including the EU-U.S. Data Privacy Framework or other lawful safeguards, depending on the circumstances and vendor relationship. The older Privacy Shield framework is no longer the current framework for EU-U.S. transfers.
Your Privacy Rights
Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:
- Know whether we process your personal information;
- Access the personal information we maintain about you;
- Correct inaccurate personal information;
- Delete personal information, subject to legal exceptions;
- Obtain a portable copy of certain information;
- Opt out of sales, sharing, targeted advertising, or certain profiling;
- Limit certain uses of sensitive personal information where applicable;
- Withdraw consent where processing is based on consent;
- Appeal a denial of a privacy-rights request where applicable;
- Not be discriminated against for exercising privacy rights.
To exercise rights, contact us using the details below. We may need to verify your identity before processing your request. Authorized agents may make requests on your behalf where permitted by law, subject to verification and documentation requirements.
Notice to California Residents
If you are a California resident, you may have rights under California privacy law, including the right to know, access, correct, delete, and opt out of certain disclosures of personal information, as well as rights relating to sensitive personal information and non-discrimination, subject to legal limitations. California law was expanded by the CPRA, and the CPPA’s regulations reflect those updates.
Categories of Personal Information We May Collect
Depending on your interactions with us, we may collect the following categories:
- Identifiers, such as name, email address, postal address, phone number, IP address, and online identifiers;
- Customer records, such as billing and account-related information;
- Commercial information, such as products or services purchased or considered;
- Internet or electronic network activity information;
- Geolocation data derived from IP address or device data;
- Audio, electronic, or similar information from customer support interactions where permitted by law;
- Professional or employment-related information;
- Inferences drawn from some of the information above to personalize content or marketing.
We collect these categories from the sources described in this Policy, use them for the business and commercial purposes described above, and may disclose them to the categories of third parties described above.
To submit a California privacy request, contact us at the email or mailing address listed below.
Notice Regarding Other U.S. State Privacy Laws
Residents of certain U.S. states may have additional rights under applicable state privacy laws. Depending on your state of residence and our role under the applicable law, you may have rights to access, correct, delete, obtain a portable copy of data, opt out of targeted advertising, sales, or certain profiling, and appeal a denied request.
This includes rights that may apply under laws such as the Colorado Privacy Act and the Tennessee Information Protection Act, among others. Colorado’s law took effect July 1, 2023, and Tennessee’s TIPA took effect July 1, 2025.
European Privacy Notice
If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar laws, you may have rights under applicable data protection laws, including rights of access, correction, erasure, restriction, objection, portability, and complaint to a supervisory authority, subject to legal limitations.
We process personal data under applicable lawful bases, including consent, contract, legitimate interests, and legal obligations, as described above.
If you wish to exercise these rights, contact us using the contact information below.
“Do Not Track” and Preference Signals
Some web browsers offer a “Do Not Track” setting. Because there is no universally accepted standard for responding to DNT signals, our websites may not respond to those browser signals in all cases. However, where required by applicable law, we may recognize and process legally required opt-out preference signals.
Security
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These safeguards may include access controls, encryption in transit where appropriate, system monitoring, vendor management, and security procedures designed to protect personal information.
No method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, while we strive to use commercially reasonable safeguards, we cannot guarantee absolute security.
Links to Other Websites and Social Media
Our websites may contain links to third-party websites, social media pages, plug-ins, or services. We are not responsible for the privacy practices, content, or security of those third parties. Your interactions with those services are governed by the privacy policies of the applicable third party.
TRI may maintain presences on third-party platforms such as Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and similar services. Any information collected by those platforms is governed by their own policies and practices.
Unsubscribe and Marketing Choices
You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us directly. Even if you opt out of marketing emails, we may still send you transactional or service-related communications.
You may also update certain communication preferences through available account settings or by contacting us.
Changes to This Policy
We may revise this Policy from time to time to reflect changes in our business, technology, legal requirements, or privacy practices. When we do, we will post the updated Policy and update the “Last Updated” date above. Your continued use of the Service after an updated Policy is posted means you acknowledge the revised Policy to the extent permitted by law.
How to Contact Us
If you have questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us:
The Rainmaker Institute
7311 Olive Branch Lane
Knoxville, TN 37931-4050
Contact Form: https://therainmakerinstitute.com/contact
Telephone: 844-RAINMAKER
Email: Marketing@therainmakerinstitute.com
