Video marketing is more important than ever. Digital marketing is constantly changing, and it is imperative for your law firm to keep up. As technology advances and people are more connected than ever, your marketing efforts must focus on attracting and engaging potential clients. Television commercials are no longer the only way to advertise your services. The invention of the internet, smartphones, social media, and other creations have opened the door to numerous new ways to promote your legal services. One of the new trends is video marketing to reach your target audience quickly and with relevant messages.
Video Marketing Trends
Technology improvements and accessibility allow smaller law firms and solo practitioners to compete with large firms in the video marketing arena. Smartphones can create videos, and social media platforms provide a tool for reaching your audience. Below are a few trends to consider for 2023:
- Demonstrative videos. Videos demonstrating products are very popular, so law firms should take note and find ways to create them. Although a video about legal services is different from products, attorneys discussing how they can help, red flags a client could look for in a case, interviews of happy clients, or any other interesting topics can make for an effective video.
- Short videos. Your videos do not need to be lengthy. Posting a 30-second promo video can be effective. For example, promote a workshop, webinar, or other events your law firm is participating in or hosting. Your video doesn’t necessarily need to be related to the practice of law but rather events your attorneys are volunteering at or other community involvements.
- Q&A videos. Many law firms have a “frequently asked questions” page on their website. You take these questions and address them in short videos. Think about what questions your clients ask you and provide simplified answers in videos.
- Client testimonial videos. Potential clients can be influenced by hearing from other clients that are happy with your services. Short client testimonials provide a personal touch and reliability. You might be surprised at how influential testimonial videos will be and the new business you can gain from posting them.
Summary
Video marketing can be highly effective without being too damaging to your budget. Videos allow you to be more personal with your audience, which can be impactful. Tell stories, share what your attorneys care about, and establish trust before you meet the viewer in person.
Upcoming Webinar
On April 6, 2023, experts from The Rainmaker are hosting a webinar to discuss video marketing. The title of this free training session is “5 VIDEO Strategies to Generate More Clients & Increase Revenue.” Click now to reserve your seat! If you miss the webinar, we are still available to answer your questions and help with your video marketing.
The Rainmaker Institute Can Help With Your Video Marketing
If you are ready to create a strong and effective legal marketing strategy, The Rainmaker Institute can help with videos and much more. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients! Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!
People hire attorneys they feel a connection with. If a visitor cannot locate or doesn’t connect with your website, then chances are they aren’t going to call you. We focus on boosting your visibility online and converting browsers into believers.
To learn more about how we can take your legal marketing to the next level, contact us using our convenient online form or call us at 480.347.9800.
