Today’s online audience prefers watching marketing videos, viewing images, or engaging with infographics over reading through paragraphs of text. If you want your law firm’s website to be successful, it is critical to provide these various types of content. To learn more about website design trends, please CLICK HERE. In this blog, we will focus on videos and steps for optimizing your videos.
Step 1 = Choose Keywords
The keywords you select for website content are typically different from keywords a browser uses on YouTube. A browser on Google searches in a different way than a browser on YouTube, so it is critical to research the keywords you need to use for optimizing your videos.
Where do you research YouTube keywords? One of the first steps is to type a keyword into the YouTube search bar and note the suggestions that are autocompleted for you. This is a great starting point for relevant keywords! There are also other online resources that can assist you, or you can contact a video marketing expert at The Rainmaker for help!
Step 2 = Create Entertaining & Helpful Videos
Your marketing videos should be high quality – both in how they are presented and the content. You want the viewer to have a clear picture of you and be able to hear properly. This doesn’t mean you must invest thousands of dollars in professional gear, but make sure your videos are worth viewing!
Viewers have a short attention span, so get to the point quickly. If there are distractions and unnecessary dialogue at the beginning of your video, the viewer will lose interest quickly. Therefore, make a significant impact within the initial 30 seconds of your video to hook the viewer. Once you have grabbed their attention, viewers are more likely to watch the remainder of the video.
Before your video ends, be sure to include a “call to action.” Ask the viewer to like, comment, subscribe, or share your content. You should also provide your law firm’s contact information for the viewer to schedule a consultation. The more your viewers engage with your video, the higher you will rank on YouTube.
Step 3 = Video Optimization
Optimizing your marketing videos is essential to rank highly in search results. A few quick ways to optimize your video are to start with a catchy title. If you can pique the viewer’s interest with your title, they are likely to click on your video!
You can also grab a browser’s attention with your video description. Include relevant keywords, something funny, rhymes, or whatever you can think of to encourage them to click on your video. Get creative, but also reveal the goal of the video.
Tags and hashtags can assist with improving the visibility of your video. Tags can direct the focus audience to your content. Additionally, you should include a thumbnail of your logo or other identifying content to increase your brand recognizability and image.
Step 4 = Use Captions
Adding captions to your video can assist search engines in recognizing and understanding the content of your video. Additionally, the captions or transcript of the video increase the focus of your viewer. Adding text to your video can increase your audience for those viewers who are interested in the content but need to have their cell on mute. Lastly, captions can prevent language from being a viewer barrier.
Step 5= Get the Most of Your Video
Your video should be used more than just on your YouTube channel. Post it on your social media platforms and embed it on your website. Use all your resources to promote the video and get the most out of it.
The Rainmaker Institute Can Help with Your Marketing Videos
If you are ready to create a strong and effective legal marketing strategy, the experts at The Rainmaker Institute can help with marketing videos and much more.
People hire attorneys they feel a connection with. If a visitor cannot locate or doesn’t connect with your website, then chances are they aren’t going to call you. We focus on boosting your visibility online and converting browsers into believers. Unique and eye-catching videos are just one way of accomplishing this goal!
To learn more about how we can take your legal marketing to the next level, contact us using our convenient online form or call us at 480.347.9800. We also provide free webinars including our upcoming one called “Unlock Profits with Video: 5 Strategies for Law Firms.”
