Many lawyers hesitate to adopt video marketing into their legal marketing plan, citing various excuses.
In the video below, Philip Fairley shares valuable tips on conquering the three top excuses we hear from attorneys.
Excuse #1: “I don’t like how I look on camera!”
No one likes to see themselves on camera, including most attorneys. They worry about the physical aspects of their lawyers, from baldness and gray hair to weight concerns. However, you decide whether the video gets published or not. If you’re not satisfied with the result, simply redo it.
Having the ability to redo or edit means there’s no reason to feel nervous while shooting a video because you retain full control over who views it. Empower yourself to present your firm in the best possible light.
Excuse #2: “I Don’t Know What to Say”
Another prevalent excuse among lawyers is the belief that there’s a lack of compelling content for videos. Firms often assume that they must constantly promote their legal services and list their achievements. However, what viewers truly value are stories rather than overt self-promotion.
Every video can be framed as a story. Instead of merely advertising your services, share stories related to your firm’s expertise. Discuss a noteworthy case, provide legal advice, or recount an anecdote that highlights your knowledge. Every video can be broken down into four components: the hook, the introduction, the main content, and the conclusion. By establishing a storytelling formula, you’ll always know what to say.
Excuse #3: “I Don’t Have the Time for Video Marketing”
Time constraints are a significant hurdle for many law firms contemplating video marketing. However, it’s not about lacking time but about not having the right system in place. Video production may initially seem daunting, but remember that it’s a new skill to acquire.
Recall the early days of taking on your first legal case. While it may have felt overwhelming at first, you didn’t shy away from it. Instead, you embraced the challenge and steadily improved your skills. The same principle applies to video marketing. It’s about establishing a routine and gradually becoming more comfortable with the process.
Excuse #4: “What Do I Do With My Videos?”
Producing videos is only the first step; getting your videos in front of your target audience is equally crucial. If you don’t distribute your videos where people are watching, your efforts may be in vain.
While your videos won’t necessarily generate leads on their own, they play a vital role in converting potential clients. To ensure your videos gain visibility, you need a strategic distribution plan. Share them on your firm’s website and social media platforms, and consider investing in paid advertising if it aligns with your budget. The key is to ensure your content reaches your target audience, transforming viewers into prospective clients.
Video marketing is essential for law firms seeking to expand their practices and connect with their audience. By addressing and overcoming these common excuses, your law firm can unlock the full potential of video marketing.
Don’t allow fear or misconceptions to hold you back; embrace the power of video to enhance your online presence and attract new clients.
How The Rainmaker Institute Can Help With Your Video Marketing
The experts at The Rainmaker Institute can create a law firm video marketing strategy tailored specifically to your firm. Your digital presence is crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients!
If you desire a Lifestyle Law Firm® – one that allows you to enjoy your life outside of the office while still making money – The Rainmaker is ready to help! Contact us today.