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Did you know January 24th is National Compliment Day? While we should give compliments every day, it is nice to have a special day to focus on positivity and strive to make somebody else’s day a bit happier. It is also a day to remind you that your law firm should be requesting online reviews (hopefully compliments!) from your current clients. And, just in case you missed the January 24th day, World Compliment Day is celebrated each year on March 1st!

Background of National Compliment Day

Kathy Chamberlin and Debby Hoffyman of New Hampshire created this fun celebration in 1998. Their goal was to encourage others to give compliments freely to promote making connections and spreading positivity.

Most people think to give compliments for the big things that happen in life – marriage, a new baby, a job promotion, or whatever else. However, giving compliments for the little things can go a long way. Complimenting somebody’s shoes, cooking, hair, or any other small thing that you can praise can brighten their day.

In addition to adding a bit of happiness to somebody’s day, showing admiration provides validation and builds confidence. One simple compliment can inspire motivation. It can establish trust between people. However, a compliment only serves these goals if it is honest and sincere.

Seek Compliments for Your Law Firm in Online Reviews

You may feel awkward requesting compliments from clients you have helped, but you shouldn’t! Online reviews are critical to attracting more business for your law firm. And, if your clients are happy with your legal services, they are probably happy to share their success with others. The key is to make leaving their review as simple and convenient as possible!

If you feel uncomfortable asking for online reviews, think about it this way – most online reviews are left because people are angry and need to vent! If things go smoothly, there isn’t much to say. However, if the client is prompted and asked for their feedback, it is implied you are seeking a positive review and that you value their input. Your request for a review must be sincere to get the response you want, so spend quality time drafting the language for your request. Instead of “requesting” a review, you may want to “invite” the client to leave a review. In fact, instead of “review,” you may seek “feedback.” Carefully select whatever language fits your firm’s brand.

To make the process convenient, direct the client to a landing page to provide feedback. You may want to have icons they can click to indicate their feedback and/or a text box where comments can be included.

The Rainmaker Institute Can Help with Reputation Management

Although it is possible for you to repair your online reputation on your own, most attorneys do not have the time to devote to it. A damaged reputation can cost you thousands of dollars and our experts understand the importance of changing the narrative as quickly as possible.

Your digital presence – especially your reputation – is crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients!

The Rainmaker Institute manages your legal marketing so you can focus on lawyering. We can set up live chat services and improve your website. Contact us today!