Your law firm’s website is critical to your marketing efforts. However, if your website is not mobile-friendly, you lose numerous potential clients. In fact, if your website takes too long to download or is not simple to use, your visitors will move on to a competitor.
Advantages of a Mobile-Friendly Website
We all use our smartphones to research things, so people interested in your legal services are doing the same. A few important advantages of a mobile-friendly website include the following:
- Increased lead generation
- Improved user experience
- Greater search visibility
- Increased brand identity
As a result, the better your website performs on all devices, the higher the chance potential clients will contact your law firm.
6 Design Tips for Your Mobile-Friendly Website
Creating a positive experience for your website visitors is crucial. Below are a few ways you can improve your website and ensure it is mobile-friendly:
1. Use Larger Buttons
Large buttons can make it easier for the smartphone user because the screen is small, and they don’t have to zoom in to make selections. Additionally, if you are using hyperlinks that are located close to each other, including space between them, so the user doesn’t accidentally click on the wrong one. Making your site simple to navigate can be as simple as considering the spacing of where the user will click on it.
2. Make Text Easy to Read
It can be annoying for the user to have to zoom in or scroll left and right to read text on a smartphone. The text on your site should be big enough to read and fit the size of screens of all sizes.
3. Simple Menus
Your firm’s desktop website has much more space to work with, so menus can cross the top of the screen and include numerous drop- down options. However, a smartphone screen has very little space, so menus should be simplified. A mobile-friendly website menu should provide the visitor with categories or filters to narrow down the information they are searching for.
4. Clear Contact Information
Above all, your website should make it as easy and convenient as possible for the visitor to contact you. In fact, you should provide a variety of ways for the user to contact you, such as telephone numbers, email, online contact form, live chat, or other information. If you have forms for the visitor to complete, keep them simple. Mobile devices are difficult to type on, so forms should be kept short and have larger text fields.
5. Attention Grabbing Call-to-Action
Your site should ask the visitor to act, such as contacting your office to schedule a consultation or sign-up for your mailing list. Using images, banners, or other eye-catching strategies can improve the chances of visitors reading the call to action. For mobile devices, you may be limited on space, but adding color or a banner can be effective. It is also beneficial to place your call to action above the fold for smartphones, so the user doesn’t have to scroll down to view it.
6. Limit or Avoid Pop-Ups
We all get annoyed by pop-up ads that disrupt our online viewing. In fact, Google’s algorithms penalize your site for certain types of pop-ups. It is important to understand what types of pop-ups negatively impact your rankings.
How The Rainmaker Institute Can Help
Your digital presence – particularly your website – is crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients!
The Rainmaker Institute manages your legal marketing so you can focus on lawyering. We will provide content that contains top legal focus keywords, proper page titles, appropriate meta descriptions, target length of content, and images that will boost your attractiveness to Google. In short, we will make great content. We also ensure that your site is a mobile-friendly website and attractive to potential clients.
If you are ready to take your law firm to the next level and see your Google ranking improve, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!