Lawyer lead generation is the process your firm uses to ensure that new clients and billable work rolls into your office every month. The day of solely relying on word-of-mouth referrals is over. While referrals are still a highly effective form of marketing for your law firm, the legal field has gotten too competitive for referrals to be enough to keep you profitable.
What is an Effective Lead Generation Process for Lawyers and Law Firms?
Your marketing strategy should begin with lead generation. After all, your legal marketing goal is to drive more paying clients to your firm’s attorneys. Therefore, your lead generation strategy must use technology and other tools to find and attract loyal clients. You must attract online browsers to your website and create an experience that compels them to contact you.
Because your lawyer lead generation process is critical to build, grow, and ensure the survival of your law firm in a competitive marketplace, the experts at The Rainmaker Institute work with you to establish or improve your lead generation strategy. To schedule a free consultation with one of our lead generation specialists, click here.
How Does Rainmaker Help with Lawyer Lead Generation?
All the services The Rainmaker Institute provides for our clients work together to generate leads. Your law firm must have a robust and impressive website. If you are still using the original website created years ago, you are not making the online impression needed to succeed. Today’s browsers expect more than they did years ago. If your website does not grab a potential client’s attention and hold onto it, your competitor’s site will.
At The Rainmaker, we create cost-effective, semi-custom websites that promote your brand and provide an online experience that is user-friendly and attractive to potential clients. If you are interested in learning more about improving your firm’s website, click here.
Creating and Posting Quality Content
In addition to creating your website, The Rainmaker assists your law firm with posting quality content. After all, online browsers are looking for answers to questions, and you want to be the law firm to have the answers! Our content team provides blogs, newsletters, infographics, images, and videos that are all created with your target audience in mind. Posting valuable information on your firm’s site creates trust with potential clients because you are demonstrating your knowledge of the law and your experience in helping clients with the same legal issues. Finally, posting fresh content assists with your website’s ranking while showing browsers that you care enough to stay current on the information you are sharing.
Search Engine Optimization (SEO)
If your law firm is not ranking highly in Google search results for your practice areas, it may be due to your Search Engine Optimization (SEO) strategy (or lack thereof). SEO is critical to improving your Google ranking. The Rainmaker’s writing team can not only provide informative and helpful content for your online browsers, but they also implement SEO work into the content. Search browsers use algorithms to “judge” your code and content, and SEO plays a critical role in how the algorithms rank your website.
Ads and Landing Pages
Once your firm’s website is attractive, responsive, and SEO-friendly, the Rainmaker team can implement online advertising to generate leads. Google Ads are a quick tool for boosting your firm’s site to the top of Google search results. Our team understands the competitive market and cost for popular keywords in pay-per-click (PPC) ads, so we research less competitive keywords that can open an untapped market for your firm. We adjust your campaign to fit your budget. Our team also creates custom landing pages for your ad campaigns to improve your lawyer lead generation results.
If your law firm is not active on social media platforms, you are missing out on an effective tool for promoting your brand and improving your lead generation. The Rainmaker’s social media team can routinely post links to your law firm’s blogs, client testimonials, firm accomplishments, and a variety of other posts that drive traffic to your firm’s website. Being active on social media platforms improves your law firm’s brand and name recognition while significantly increasing the likelihood of a potential client visiting your website for more information.
Contact The Rainmaker Institute Team for Help with Lawyer Lead Generation
Your digital presence and communication with potential clients are crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating leads into new clients!
The Rainmaker Institute manages your legal marketing so you can focus on lawyering. If you are ready to take your law firm to the next level and see your lead generation improve, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!