Law firms are known for having outdated websites. Online web design trends frequently change, but certain website trends are constant. For example, quick loading times and responsiveness are crucial to the success of your site. Below are a few new trends that we predict may also be here to stay:
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Fonts
Sans-serif fonts have been the standard for many years because of the readability of the text on screens. However, as resolutions have improved, other fonts have emerged to improve a site’s presentation. Serif fonts are the recent trend for conveying a feeling of professionalism. If you are looking for simple ways to update the look and feel of your website design, consider updating the font used in your text. Just remember, whether you use Verdana or Montserrat font, it is critical that it is easy to read on mobile devices as well as personal computers.
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Interactive Elements
Most people consider website visits to be a one-sided interaction, but adding interactive elements improves the visitor’s experience. Interaction with your site increases a user’s engagement and results in the visitor spending more time on your website. An example of an effective interactive element is the use of a still photo in which a minor movement repeatedly occurs, which results in a short video clip. This type of cinemagraph provides the illusion that the browser is viewing an animation.
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Website Videos
Videos on websites are not a new trend but creating videos as part of the site design element on your more popular website pages is increasingly important. Studies show that readers are discouraged by website pages with only content. A page full of text is received better if it is broken up with videos and images. Posting videos provide a way for you to connect with your visitors. They can see and hear you, which makes them more familiar with you and more likely to trust you. Additionally, videos can improve your SEO score. Search engines give points for videos that can improve your ranking.
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Animation
Animation and micro-animation are becoming popular, even for law firm websites. A micro-animation is a visual cue that directs a user to different elements on your website. For example, a small, animated arrow may draw attention to your FaceBook link, so the visitor is more likely to share your information on social media.
Micro-animations are beneficial because you can direct the user to certain website elements that typically go unnoticed. You can also use them to encourage the visitor to take certain actions, such as contacting you for a consultation. Animations should not be overused, however, since they can cause shifts in focus.
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Conservative & Minimalistic Designs
Browsers are tired of the bright colors and “salesy” graphics of many websites. Instead, crisp and minimal websites are becoming the trend. Law firms can benefit from this trend because it reflects their professional and organized approach to the law. Creating a website that is simple to navigate and clearly presents the necessary information can be impactful.
How The Rainmaker Institute Can Help With Web Design
Your digital presence – particularly your website – is crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients!
The Rainmaker Institute manages your legal marketing so you can focus on lawyering. We will provide content that contains top legal focus keywords, proper page titles, appropriate meta descriptions, target length of content, and images that will boost your attractiveness to Google. In short, we will make great content. We also ensure that your website design is mobile-friendly and attractive to potential clients
If you are ready to take your law firm to the next level and see your Google ranking improve, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!
