Did Google Just Start Killing SEO for Law Firms?
In the evolving world of digital marketing, staying ahead can feel like a game of cat and mouse. With Google’s recent rollout of its AI-powered search tool, Gemini, law firms and SEO professionals are questioning if this marks the end of organic SEO as we know it. Is Google steering us toward a landscape where […]
How Investing $5,000 a Month Can Help Your Law Firm Grow
Investing in your law firm can be daunting, especially with a significant monthly investment of $5,000. However, fear not, as you can make the most out of this investment in several ways. The key lies in understanding the power of marketing and how it can help grow your firm. Here are some essential tips to […]
6 Reasons Why Lawyers Should Optimize Their GMB Profile
In today’s digital age, establishing a strong online presence is crucial for any business, including law firms. One powerful tool that can significantly boost your visibility and attract potential clients is Google My Business (GMB). GMB is a free online platform provided by Google, allowing businesses to create and manage their online presence on Google’s […]
How Do I Manage My Google Business (GBP) Dashboard?
All attorneys are aware that their online presence is important, but are you managing your Google Business Profile (GBP)? Below are a few tips on how to manage your law firm’s GBP dashboard: GBP Information Section You may not realize it, but the information section of GBP is the most critical part of your dashboard. […]
4 Things to Monitor on Google Business Profile
We have previously discussed the importance of setting up your Google Business Profile (GBP). However, GBP is not something you can set up and then ignore. It is common for people searching for legal services to engage with your GBP without ever visiting your website. Consistent monitoring of your GBP is critical in convincing these […]
FAQ’s Answered About Local Services Ads
Local Services Ads (LSAs) are a marketing tool that can be significantly effective without breaking the bank. LSAs allow your law firm to place an ad at the top of Google search results pages. We all know that if you are not on the first page or two of search results, the user is highly […]
Why Law Firms Need Google Local Services Ads
If you want to drive more local traffic to your law firm’s website, it is time to consider Google Local Services Ads. Not only are the ads an effective tool for improving local lead generation, but also significantly improve your digital marketing results. Understanding Google Local Service Ads If you are trying to find a […]
3 Things to Know About Google Ads
If your law firm is not using Google Ads as part of its legal marketing strategy, you are missing out. Below are a few things to know about Google Ads: 1. Understanding Google Ads The first step is understanding Google’s online advertising program. A Google Ad is a paid advertisement that appears on a […]
Keywords & PPC Marketing
Pay-per-click (PPC) marketing may be a new concept to you, but most likely, you have encountered it while searching online. Have you considered using PPC to market your law firm? Below are a few things to understand about PPC marketing and how it can help your firm: Understanding PPC As the name “pay-per-click” suggests, advertisers […]
Why Advertising Is Valuable to Your Law Firm
Advertising has been around for a long time. In fact, for as long as businesses have existed, there has been a need to let the world know what they offer. In Medieval Europe, signs were placed outside shops advertising the product or service offered. Now advertising is a 148 billion dollar industry where businesses – […]
