If you want to drive more local traffic to your law firm’s website, it is time to consider Google Local Services Ads. Not only are the ads an effective tool for improving local lead generation, but also significantly improve your digital marketing results.
Understanding Google Local Service Ads
If you are trying to find a way to make your law firm stand out in Google’s local search results, local service ads may be the answer. Your firm’s ad will appear when an online searcher enters certain keywords in a location close to your firm’s location. Google local services ads typically include all relevant business information, such as your firm’s physical address, telephone number, hours of operation, and online reviews.
Local service ads are an ideal tool for helping potential clients find you simply by searching a keyword related to your services. The ads are convenient for the user, and they provide important information within a few seconds.
Cost of Local Services Ads
If most of your clients are local, implementing local service ads can be an effective way to increase your client base. These ads are cost-effective and provide quick results. The cost of a local service ad is determined on a pay-per-click basis, which means your firm is only charged for the ad when it is actually clicked on. The pay-per-click cost is ideal for small to medium law firms that do not have the budget for more expensive forms of marketing.
Control Over Your Local Services Ads
Another significant benefit offered by Google Local Services Ads is the ability to target your ideal clients. You can narrow your marketing to show your ad where and when you want it to appear. When your firm sets up its profile, select the cities or zip codes where you provide legal services so your ad will only appear for users located in or searching for the services you offer in those specified locations. You can update these settings to add or remove locations, and you can also focus certain services in specified locations to promote your sales there.
Your firm can pause your ad whenever you want. You can pause it for a few hours or for several months. Even better, while your ad is paused, the listing is still eligible to show. Of course, it will appear below the paid ads, but you will not be charged for any leads the paused listing drives your way.
Do Online Browsers Trust Local Services Ads?
Online searchers are benefitted from using local service ads because many ads fall under Google’s guarantee policy. The user can feel confident in clicking on the local service ad because Google protects them by making them eligible for refunds if they are unhappy with the results.
The purpose of Google’s guarantee is to improve a user’s confidence when requesting legal services from your local law firm. Google certifies that your law firm has a credited account (verified business license, insurance, online reviews, or other indicators of trustworthiness). Google signifies this to the user with a green checkmark badge next to your ad. Business guaranteed by Google typically receive better traffic rankings on search engines.
Contact The Rainmaker Institute for Legal Marketing Help
If you are not using Google Local Services Ads, but you are interested in learning more, contact The Rainmaker Institute. The experts at The Rainmaker have always focused on providing quality legal content to inform and educate your firm’s online visitors. Your law firm’s digital presence – particularly your website – is crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients!
The Rainmaker Institute can help you create an effective Google Local Services Ads campaign and implement a successful SEO strategy with top-quality content created for your clients and potential clients that will take your law firm’s online presence to the next level. We handle your legal marketing so you can focus on lawyering.
If you are ready to ensure your law firm’s website is the best it can be and see your Google ranking improve, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!