How Your Law Firm Can Use Google Local Services Ads for Lead Generation
If your law firm draws a majority of its clientele from your local area, then you should be considering Google Local Services ads for lead generation. Google Local Services ads first debuted four years ago as an option for local home services providers (plumbers, housecleaning, etc.). In 2019, Google expanded their Local Services ad options […]
How Paid Search Can Pay Off Big for Attorneys
No consumer law firm will survive long without marketing online. And if you are not on the first page of search results for your practice area(s), you will need to turn your attention to paid search, otherwise known as pay-per-click (PPC) advertising. Does paid search have its challenges for lawyers? You bet! First, it can […]
10 Tips to Get More Bang for Your PPC Advertising Bucks
![Google Ads Benchmarks for Legal Industry [Infographic]](https://therainmakerinstitute.com/wp-content/uploads/2019/04/ppc-1756x878-1-1024x512.jpg)
When setting up PPC advertising campaigns for your law firm, it is imperative that you know and follow best practices for PPC advertising, since the legal space is the most competitive — and the costliest — on Google. Before you know it, you’re overspending in an attempt to beat your competitors when what you really […]
Google Ads Benchmarks for Legal Industry [Infographic]
![Google Ads Benchmarks for Legal Industry [Infographic]](https://therainmakerinstitute.com/wp-content/uploads/2019/06/ppc-min-1-1024x199.jpg)
Do you know how your Google Ads campaigns stack up against your competitors? Since Google does not typically release industry benchmarks, it can be difficult to determine if your PPC ads are performing above or below industry averages. Now you don’t have to guess. Online marketing company Wordstream recently released the results of its study […]
Lead Generation for Law Firms: Tips on Using PPC Advertising Effectively
Note: This post first ran in October 2017. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit. Wishing you a peaceful and prosperous 2019! Pay-per-click (PPC) advertising for law firms can really […]
