Improving your local marketing techniques will grow your business. As a law firm, you know that marketing is crucial for growth and attracting new clients. However, did you know that 70% of your marketing needs to be fixed even on your best day? That’s a staggering reality that you cannot ignore. In this blog post, we will share with you the marketing strategies that are working right now for law firms who want to improve their local marketing techniques.
Optimize Your Google Business Profile
A Google Business Profile is one of the most powerful marketing tools for law firms. It’s free, and it can help you rank at the top of Google in the search results when people are looking for legal services in your area. When you optimize your profile, include a description of your services, your hours of operation, and your address.
Reviews, Reviews, Reviews
Reviews are a vital marketing piece for any business, and law firms are no exception. You need to prioritize your reviews because even clients referred to your law firm from friends will still check out your reviews to see if you’re legit. Encourage satisfied clients to leave reviews on Google or other relevant platforms such as Avvo or Yelp.
Spend Your SEO Time on Content Optimization
Your SEO efforts should prioritize content optimization. SEO is a long game; you must have technical SEO, but content should be your primary focus. Create blog and video content optimized for popular keywords and phrases related to your practice areas. This way, your law firm can rank higher on Google and be easily found by potential clients.
Improve Your Website Experience
Your law firm’s website is one of the most critical components of your marketing strategy. Make sure your website loads quickly using an online tool called Page Speed Insights. Also, ensure your website is mobile-friendly and potential clients can call you directly by clicking an easy-to-find “click-to-call” button.
Implement an Intake System
An intake system will help you treat your law firm like a sales organization. It will help streamline engaging with potential clients to vet them, set appointments, and ultimately secure their business. Use intake software like Lead Docket or Nextiva to effectively manage your clients’ inquiries.
Hack Local Clients with Google Local Service Ads
Google Local Service Ads is a powerful way to connect with potential clients actively searching for relevant legal services in your area, so optimize your Google Business Profile and use the right keywords to appear at the top of search listings.
Use Retargeting to Connect With Potential Clients
Law firms use retargeting to keep potential clients engaged with their content even when they don’t immediately engage. Retargeting uses tracking codes to “follow” site visitors to other pages on the web, keeping your law firm front-of-mind and increasing the likelihood that they will engage with your services.
Embrace Video Marketing
A new video every week can make an enormous difference in engaging potential clients and building brand awareness. Create a video marketing campaign that showcases your law firm’s skills and highlights client successes.
Use Blogs to Optimize Your Website
Blogs are a great way to optimize your website for keywords and SEO. By creating keyword-rich blogs, you can rank on the first page of Google and get more clicks and views. Videos can also be paired with these blogs to make them more engaging and shareable.
Local Marketing Techniques Reach Potential Clients
In today’s digital world, local marketing techniques are more important than ever for law firms to reach potential clients and build their brands. These eight tips for optimizing legal marketing efforts by improving your Google Business Profile, gaining good reviews, using SEO techniques to target specific keywords and phrases, creating compelling videos, and using intake software and retargeting strategies appropriately can give your law firm the competitive edge it needs. Try them out, and start seeing results today.
