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New Law Firm Marketing Opportunities on Facebook and LinkedIn
Law Firm Marketing

New Law Firm Marketing Opportunities on Facebook and LinkedIn

Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but shuttered it in less than a year. Now, search ads on Facebook have returned and are rolling out to more advertisers after several months of testing. Three years ago, Facebook reported that it was seeing two billion searches per day on its platform. We haven’t seen an updated number, but suffice it to say that people have been using Facebook

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Email Marketing

10 Tips to Maximize Your Law Firm Email Marketing Results

Is your law firm’s email marketing delivering the results you expect? Do you even know what to expect? As of May 2019, the benchmarks for the Legal Services industry category according to Constant Contact are as follows: Open rate: 19.52% Click-through rate: 5.93% Bounce rate: 12.46% Unsubscribe rate: 0.02% Here are 10 tips that can help you beat these average rates so your marketing messages will get through to clients and prospects: Tip #1: Deploy the double opens strategy If you are meeting the benchmark for opens in the legal industry — around 20% — that means that 8 out

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