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Oregon’s Bar Exam Revolution

bar exam

Have you heard about the bar exam revolution in Oregon? In an unprecedented move that has sent shockwaves through the legal industry, the Oregon Supreme Court has embarked on a path that may redefine the landscape of attorney licensing in the United States. This decision, announced on November 7, 2023, eliminates the traditional bar exam […]

Mastering the Consultation Can Transform Sales in Your Law Firm

Consultation

In legal services, where trust is paramount and relationships are foundational, sales can often feel like a foreign concept. Yet, understanding how to engage potential clients in the consultation phase effectively is a game-changer. Drawing from years of guiding lawyers and legal professionals in optimizing their business practices, I’ve observed a critical gap—many lawyers lack […]

Protect Your Practice: The Power of Online Reputation Management in the Legal World

reputation maagement

Is reputation management part of your firm’s marketing strategy? The digital revolution has not just transformed how we communicate – it has redefined the scales of power and influence. In today’s digital age, an individual with Wi-Fi and a grievance can potentially tarnish the reputation that took your law firm decades to build. The internet […]

The Shocking Truth About Client Acquisition Costs in Your Law Firm

customer acquisition costs

Does your law firm monitor client acquisition costs? As a law firm, ensuring a steady stream of clients is the lifeblood of your business. It’s hardly surprising that marketing and lead generation are significant investment areas. However, as the case study of a Texas law firm highlights, a higher quantity of leads doesn’t necessarily translate […]

Why Your Law Firm Should Be Using Video Marketing To Bring in Clients

video marketing

Does your law firm need video marketing? If you’re a lawyer and have worked in the legal industry for some time, you probably know the now-traditional methods of attracting clients. Most law firms use tactics like referrals and word of mouth to grow their businesses. However, emerging technologies and trends within the industry now suggest […]

Uncovering Costly Intake Flaws: The Truth About Law Firm Revenue Stagnation

intake

Are you at a point where your law firm’s revenue seems stagnant despite pouring resources into marketing strategies? Are the returns from your marketing efforts disappointing, leaving you frustrated and drained? If this resonates, there might be a hidden culprit lurking within your intake process, and it’s time to uncover the flaws hindering your firm’s […]

How Investing $5,000 a Month Can Help Your Law Firm Grow

law firm

Investing in your law firm can be daunting, especially with a significant monthly investment of $5,000. However, fear not, as you can make the most out of this investment in several ways. The key lies in understanding the power of marketing and how it can help grow your firm. Here are some essential tips to […]

10 Common Mistakes Law Firms Make with Their Intake Process

intake process

As a marketer who works with law firms, one of the most common problems I see is the frustration that law firms face when they have to take every case that walks through the door. Despite having no time, they still need to sign up more clients. The biggest problem is the way they set […]

Why Your Organic Marketing is Not Working and How to Fix It

organic marketing

Organic marketing is essential for any law firm looking to grow its local audience. However, many law firms need help generating clients through organic marketing efforts. They focus too heavily on bottom-of-the-funnel messaging, a significant problem that can kill lead generation. To achieve consistent success in organic marketing, you must shift your focus to top-of-the-funnel […]