6 Steps to Update Your Law Firm Website for Voice Search
According to eMarketer, 40% of all Internet users in the U.S. use voice search at least once per day. FindLaw’s U.S. Consumer Legal Needs Survey — an annual survey that delves into the biggest influencers on a consumer’s decision to hire an attorney — discovered that 27% of those surveyed used voice search when looking for […]
“People Also Ask” is Another Way to Dominate Search
It used to be that if you did all the right things SEO-wise and grabbed that #1 spot in organic search results, you would get a boatload of clicks. Ah, those were the good old days….before Google started cluttering up their SERPs (search engine results pages) with ads, local packs, and answer boxes. The biggest […]
Learn the Difference Between Sales and Marketing in a Law Firm
Learning the difference between sales and marketing functions in a law firm is easy and turns on two very important words: The function of marketing in a law firm is lead generation. The function of sales in a law firm is lead conversion. Once you understand this important distinction, you will realize the critical role […]
How Online Legal Reviews are Used & a Painless Method for Obtaining Them
Legal management software firm Software Advice conducted a survey a couple of years ago among random U.S. adults to find out how they use online legal reviews. The results from 3,465 respondents were as follows: Top reasons consumers use online legal reviews: Find a lawyer (83%) Evaluate an existing attorney (9%) Qualify my initial choice […]
5 Steps to Perfecting Your Law Firm’s Intake Process
No matter how much you spend on marketing your law firm, it will all be wasted if you have a bad intake process. Failing to have systems in place to deliver a consistent intake experience results in missing out on new client opportunities as well as important metrics that allow you to manage and respond […]
Legal Marketing Today: The 5 Essentials Attorneys Need to Succeed Online
When was the last time you used a phone book? Like most of us, the answer is probably “years” or “I can’t even remember.” The Internet has made the phone book obsolete. Today, people looking for information go online and that is where your law firm needs to focus its legal marketing to connect with […]
5 Email Marketing Tips That Will Double Your Open Rates
The latest statistics show the average email open rate for the legal industry is around 22%. If your email campaigns are performing below this benchmark, you have some work to do to boost those open rates. Here are 5 tips to help you do that: Tip #1: Resend to subscribers who didn’t open your email […]
How Paid Search Can Pay Off Big for Attorneys
No consumer law firm will survive long without marketing online. And if you are not on the first page of search results for your practice area(s), you will need to turn your attention to paid search, otherwise known as pay-per-click (PPC) advertising. Does paid search have its challenges for lawyers? You bet! First, it can […]
5 Reasons Your Law Firm Website Needs Live Chat
Over the past few years, live chat has gone from a novelty to a “nice to have” to a “have to have” for law firm websites. And why should it be a must for your law firm’s website? There are five primary reasons: Faster response time 24/7 access Instantly overcome objections Improved website experience Competitive […]
Take These 3 Steps to Obtain 5-Star Reviews
When we’ve suffered an injustice at the hands of a company, we want everyone to know about it. Sharing our outrage online somehow makes us feel better, which is why so many consumers post online reviews about their experiences. But when we’re treated well by a company, we usually keep it to ourselves. And therein […]
