Skills to pay the bills
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How to effectively use marketing tools
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Client Intake: How to Convert Contacts Into Contracts
One of the most significant steps in growing your business is getting potential clients to contact your law firm. Many attorneys focus on marketing efforts to get people to call them, but few have an effective strategy for how to convert the contact into a client under contract. You cannot simply hope that the person […]
6 Copy and Paste Tactics to Get Your Law Firm Found on Google: A Lawyer’s Guide to SEO
Are you wondering how other law firms get their name listed FIRST in Google searches? We have the answer! It all starts with implementing high level SEO into your online presence. If that previous sentence just intimidated you, don’t let it! The Rainmaker Institute is the premier legal marketing company that can not only explain […]
FREE WEBINAR 7/22: A Lawyer’s Guide to SEO + Live Q&A
If you are an attorney trying to weigh the importance of law firm SEO for business development, you need to know one key fact: 96% of consumers use a search engine when looking for legal advice, according to a Google Consumer Survey. Most lawyers actively engaged in digital marketing know how critical law firm SEO is […]
NEW WEBINAR 6/17: How to Build a Lifestyle Law Firm
Summer is here! With the pandemic easing, many of us are looking forward to taking that nice long vacation that has eluded us for more than a year. Are you going to take the vacation this summer that you deserve? Or will you be grabbing a few days here and there because you don’t have […]
NEW WEBINAR SERIES: How Attorneys Can Add 2-4 Clients Weekly Without Spending More on Marketing or Google
We hate boring webinars that are just a mask for selling. That’s why we want to give it to you straight. The Rainmaker Institute’s newest 4-part webinar series will teach you how to add 2-4 more clients per week without spending any more on marketing or Google! There are no gimmicks or pressure sales. 100% […]
Tips for Attorneys on Marketing to Millennials
Those of us in the Baby Boomer or Gen X demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks and popularized the man-bun. But while we were all laughing, they were growing to become the largest demographic, overtaking […]
7 Steps Attorneys Should Take to Control Their Online Reputation
If you’ve been using professional SEO practices for a while, then you probably think everything about your online reputation is just fine. But there may be some surprises lurking beyond the first page or two of your search results. Perhaps some negative reviews from former clients that you’ve never seen before? Images of you that […]
How Your Law Firm Can Use Google Local Services Ads for Lead Generation
If your law firm draws a majority of its clientele from your local area, then you should be considering Google Local Services ads for lead generation. Google Local Services ads first debuted four years ago as an option for local home services providers (plumbers, housecleaning, etc.). In 2019, Google expanded their Local Services ad options […]