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Skills to pay the bills

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How to effectively use marketing tools

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Client Intake: How to Convert Contacts Into Contracts

One of the most significant steps in growing your business is getting potential clients to contact your law firm. Many attorneys focus on marketing efforts to get people to call them, but few have an effective strategy for how to convert the contact into a client under contract. You cannot simply hope that the person […]

FREE WEBINAR 7/22: A Lawyer’s Guide to SEO + Live Q&A

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If you are an attorney trying to weigh the importance of law firm SEO for business development, you need to know one key fact: 96% of consumers use a search engine when looking for legal advice, according to a Google Consumer Survey. Most lawyers actively engaged in digital marketing know how critical law firm SEO is […]

NEW WEBINAR 6/17: How to Build a Lifestyle Law Firm

Summer is here! With the pandemic easing, many of us are looking forward to taking that nice long vacation that has eluded us for more than a year. Are you going to take the vacation this summer that you deserve? Or will you be grabbing a few days here and there because you don’t have […]

Tips for Attorneys on Marketing to Millennials

Tips for Attorneys on Marketing to Millennials

Those of us in the Baby Boomer or Gen X demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks and popularized the man-bun. But while we were all laughing, they were growing to become the largest demographic, overtaking […]

7 Steps Attorneys Should Take to Control Their Online Reputation

7 Steps Attorneys Should Take to Control Their Online Reputation

If you’ve been using professional SEO practices for a while, then you probably think everything about your online reputation is just fine. But there may be some surprises lurking beyond the first page or two of your search results. Perhaps some negative reviews from former clients that you’ve never seen before? Images of you that […]

How Your Law Firm Can Use Google Local Services Ads for Lead Generation

How Your Law Firm Can Use Google Local Services Ads for Lead Generation

If your law firm draws a majority of its clientele from your local area, then you should be considering Google Local Services ads for lead generation. Google Local Services ads first debuted four years ago as an option for local home services providers (plumbers, housecleaning, etc.). In 2019, Google expanded their Local Services ad options […]