FREE WEBINAR 7/22: A Lawyer’s Guide to SEO + Live Q&A
If you are an attorney trying to weigh the importance of law firm SEO for business development, you need to know one key fact: 96% of consumers use a search engine when looking for legal advice, according to a Google Consumer Survey. Most lawyers actively engaged in digital marketing know how critical law firm SEO is […]
NEW WEBINAR 6/17: How to Build a Lifestyle Law Firm
Summer is here! With the pandemic easing, many of us are looking forward to taking that nice long vacation that has eluded us for more than a year. Are you going to take the vacation this summer that you deserve? Or will you be grabbing a few days here and there because you don’t have […]
NEW WEBINAR SERIES: How Attorneys Can Add 2-4 Clients Weekly Without Spending More on Marketing or Google
We hate boring webinars that are just a mask for selling. That’s why we want to give it to you straight. The Rainmaker Institute’s newest 4-part webinar series will teach you how to add 2-4 more clients per week without spending any more on marketing or Google! There are no gimmicks or pressure sales. 100% […]
Tips for Attorneys on Marketing to Millennials
Those of us in the Baby Boomer or Gen X demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks and popularized the man-bun. But while we were all laughing, they were growing to become the largest demographic, overtaking […]
7 Steps Attorneys Should Take to Control Their Online Reputation
If you’ve been using professional SEO practices for a while, then you probably think everything about your online reputation is just fine. But there may be some surprises lurking beyond the first page or two of your search results. Perhaps some negative reviews from former clients that you’ve never seen before? Images of you that […]
How Your Law Firm Can Use Google Local Services Ads for Lead Generation
If your law firm draws a majority of its clientele from your local area, then you should be considering Google Local Services ads for lead generation. Google Local Services ads first debuted four years ago as an option for local home services providers (plumbers, housecleaning, etc.). In 2019, Google expanded their Local Services ad options […]
6 Steps to Update Your Law Firm Website for Voice Search
According to eMarketer, 40% of all Internet users in the U.S. use voice search at least once per day. FindLaw’s U.S. Consumer Legal Needs Survey — an annual survey that delves into the biggest influencers on a consumer’s decision to hire an attorney — discovered that 27% of those surveyed used voice search when looking for […]
“People Also Ask” is Another Way to Dominate Search
It used to be that if you did all the right things SEO-wise and grabbed that #1 spot in organic search results, you would get a boatload of clicks. Ah, those were the good old days….before Google started cluttering up their SERPs (search engine results pages) with ads, local packs, and answer boxes. The biggest […]
Learn the Difference Between Sales and Marketing in a Law Firm
Learning the difference between sales and marketing functions in a law firm is easy and turns on two very important words: The function of marketing in a law firm is lead generation. The function of sales in a law firm is lead conversion. Once you understand this important distinction, you will realize the critical role […]
How Online Legal Reviews are Used & a Painless Method for Obtaining Them
Legal management software firm Software Advice conducted a survey a couple of years ago among random U.S. adults to find out how they use online legal reviews. The results from 3,465 respondents were as follows: Top reasons consumers use online legal reviews: Find a lawyer (83%) Evaluate an existing attorney (9%) Qualify my initial choice […]
