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WEBINAR: How Small Law Firms Can Navigate Uncertainty and Emerge Stronger

UPDATE 3/31: This webinar series was so popular that they are doing an encore beginning Monday, April 6.  Register here for the Small Firm Coronavirus Growth Symposium taking place every day next week, April 6-10. ++++++++++++++++++++++++++++++++++++++++++++++++ Every small law firm owner could use some help right now as we navigate this very uncertain time in […]

Marketing Your Law Firm in Tough Times

We recognize many businesses across the nation are struggling right now and some of those businesses are clients of ours. Business owners are scared about the future. I’ve personally received more calls, texts, and emails from CEOs this past week than I have in the last 3 months combined. Everyone wants to talk about the […]

How Lawyers Can Control the Conversation About Price

How to overcome objections to price is probably one of the most common questions I field from lawyers so I know it is something every attorney has to deal with. Therefore, it stands to reason that, through trial and error, many lawyers have developed a standard reply to price resistance. But it’s clearly not working […]

Decision Criteria Consumers Use for Hiring an Attorney

A recent Martindale-Avvo report called Hiring an Attorney 2019 examines the criteria that consumers use when choosing an attorney by surveying 6,300 consumers of legal services in the U.S. and Canada. Survey respondents had either experienced or were currently experiencing legal issues. The good news is that the top 5 on the decision criteria list […]

10 Rules for Attorneys Struggling to Get Paid

Every business struggles with unpaid invoices, but attorneys seem to struggle more than most and are typically hesitant to pursue clients for unpaid bills. However, if you remember these 10 rules for getting paid, you’ll be sleeping a lot better at night: #1: Vet clients carefully. Attorneys obviously need clients to build a successful law […]

Top 3 Skills Necessary to Turn Law Firm Leads Into Appointments

Although you may get excited about all the leads coming in from your latest law firm marketing efforts, it’s not the number of leads that counts — it’s your conversion rate. After all, an unconverted lead is just money left on the table. If you don’t pick it up and pocket it, it does nothing […]

10 Tips to Get More Bang for Your PPC Advertising Bucks

When setting up PPC advertising campaigns for your law firm, it is imperative that you know and follow best practices for PPC advertising, since the legal space is the most competitive — and the costliest — on Google.  Before you know it, you’re overspending in an attempt to beat your competitors when what you really […]

Law Firm Marketing: Do These Things Now for Success in 2020 & Beyond

It’s hard to believe that we are now 20 years into the 21st century. So much change has occurred in law firm marketing and it seemingly never stops. The “next big thing” in digital marketing seems to happen every five minutes! No wonder so many lawyers are confused about what strategies will work best for […]

How to Learn What They Didn’t Teach You in Law School About Running a Successful Practice

You went to law school to learn to practice law, but are you flying by the seat of your pants when it comes to building a successful business?  Most (if any) law schools don’t teach their students the business fundamentals when it comes to building and running a thriving practice.  And there is no app […]

7 Tips for Building Your Law Firm Email Marketing List

It’s not always easy to get people to give you their email addresses unless you give them good reasons to do so. Here are 7 tips for building your law firm email marketing list: Use social media. Every one of your social media pages should include a link to your email subscription page so your followers can […]