Video Marketing Trends
Video marketing is more important than ever. Digital marketing is constantly changing, and it is imperative for your law firm to keep up. As technology advances and people are more connected than ever, your marketing efforts must focus on attracting and engaging potential clients. Television commercials are no longer the only way to advertise your […]
SEO Mistakes That Legal Websites Should Avoid
If your law firm is focused on improving its website, you should put search engine optimization (SEO) on the checklist. SEO is how Google and other search engines locate your website. However, law firms make several common SEO mistakes, so be sure you avoid them. 6 SEO Mistakes to Avoid Not having a Clear and […]
Steps to Optimize Your Legal Marketing Videos
Today’s online audience prefers watching marketing videos, viewing images, or engaging with infographics over reading through paragraphs of text. If you want your law firm’s website to be successful, it is critical to provide these various types of content. To learn more about website design trends, please CLICK HERE. In this blog, we will focus […]
SEO Blogs & 5 Tips on Writing Them
Attorneys are increasingly using the internet and SEO blogs to improve brand recognition and attract potential clients. While the legal industry is behind other industries in taking advantage of the numerous benefits provided by online marketing, that is quickly changing. Is your law firm doing all it can to benefit from digital marketing? Understanding SEO […]
Blog Basics
If your law firm is working on its legal marketing strategy, you likely are aware that quality content is the key to success. Unfortunately, many attorneys consider writing a blog to be too time-consuming and overwhelming. However, blogs provide significant business benefits that outweigh these objections, so attorneys must overcome these challenges or work with […]
Google is Changing Its Search Ranking Algorithm
Google is making changes again! A new search algorithm called the “helpful content update” is currently being rolled out. This update will focus on websites with a large amount of unhelpful content. The primary target will be sites written for search engines instead of a live audience. Helpful Content Update Google’s helpful content update is […]
8 Obstacles to Your Law Firm’s Social Media Marketing
The use of social media in your legal marketing efforts is essential. The good news is that it provides your clients with a quick and straightforward way to connect with your law firm. Social media can even provide an outlet for showing other sides to your firm and the people who work for it. The […]
10 Reasons Why Law Firms Should Consider Using WordPress
WordPress is a Content Management System that offers many advantages to its users. WordPress is an excellent option if your law firm is interested in improving its website pages by posting content, images and media, blogs, and other similar items. Below are a few of the beneficial features of WordPress: 1. Ownership WordPress allows you […]
Understanding Largest Contentful Paint
If you are working to improve your website ranking on Google, then it is vital that you understand Largest Contentful Paint (LCP). In 2021, it became a user experience metric that plays a significant role in rankings. What is LCP (Largest Contentful Paint)? Largest Content Paint is the measurement of the time it takes for […]
6 Steps to Update Your Law Firm Website for Voice Search
According to eMarketer, 40% of all Internet users in the U.S. use voice search at least once per day. FindLaw’s U.S. Consumer Legal Needs Survey — an annual survey that delves into the biggest influencers on a consumer’s decision to hire an attorney — discovered that 27% of those surveyed used voice search when looking for […]
