5 Clever Content Distribution Ideas That Really Work
Finding new ways to distribute your online content so it reaches the broadest possible target audience will help you achieve your marketing goals much more quickly. You spend a lot of time (and/or money) developing content for your website, blog, and social media posts because you know that Google rewards fresh, relevant content with higher […]
New Law Firm Marketing Opportunities on Facebook and LinkedIn
Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but shuttered it in less than a year. Now, search ads on Facebook have returned and […]
Google Search Gets Makeover on Mobile
Last week, Google announced that it is rolling out a new visual makeover for its search results on mobile: New labeling for text ads Gone is the green box alerting you to the ads on search engine results pages, replaced by “Ad” in bold black type at the top of each ad result along with […]
Fishing for New Clients? Here’s the Bait You Need to Land Them.
One of my get-away-from-it-all passions is fishing. To me, there’s nothing like being on the water matching wits with a creature whose brain is infinitesimally smaller than mine, but can still confound all my attempts to catch it. Fishing is a strategy game. To be successful, you have to know the habits of the species […]
5 Places to Find Content Ideas for Your Law Firm Blog
Even if you haven’t been blogging as long as I have — my first post was on 10/3/07 about the 4 biggest problems marketing your law firm using the Yellow Pages (!) — there will come a time when you run out of ideas. You sit staring at a blank page on your screen hoping […]
