WEBINAR: Marketing Moves That Matter Most Right Now
In the COVID-crazy world we all live in now, the status quo simply does not work. Your law firm marketing program may have been humming along quite nicely before the pandemic hit, but not anymore. The lawyers I talk to these days say their phones have stopped ringing. New leads are drying up fast. Clearly, […]
WEBINAR: Creative Legal Marketing in a COVID-Crazy World
This webinar was first presented on April 3. We’ve had many requests to repeat it for those who missed out and are doing so on Friday, April 10. All the information in the original post has been updated with links for the April 10 webinar. Over the last few weeks, I have talked to lots […]
WEBINAR: How Small Law Firms Can Navigate Uncertainty and Emerge Stronger
UPDATE 3/31: This webinar series was so popular that they are doing an encore beginning Monday, April 6. Register here for the Small Firm Coronavirus Growth Symposium taking place every day next week, April 6-10. ++++++++++++++++++++++++++++++++++++++++++++++++ Every small law firm owner could use some help right now as we navigate this very uncertain time in […]
7 Tips for Building Your Law Firm Email Marketing List
It’s not always easy to get people to give you their email addresses unless you give them good reasons to do so. Here are 7 tips for building your law firm email marketing list: Use social media. Every one of your social media pages should include a link to your email subscription page so your followers can […]
7 Tips to Pump Up the Performance of Your Social Media Ads
When Facebook changed the platform’s algorithm to prioritize feeds from family and friends over business posts, many companies panicked. It soon became clear that the remedy was to supplement organic posts with paid ads to increase social media exposure. Now that many firms have adopted this approach, you need to be sure that your social […]
The Beauty of Facebook Lead Ads for Consumer Law Firms
I love Facebook lead ads for consumer law firms. Why? First, over 95% of users access their Facebook pages on mobile. Let’s just say that’s everyone. Second, they’re cheap. Third, you can get really granular with your target audience. And fourth, these ads can be sync’d with your CRM system for fast follow-up when the […]
Email Marketing: 10 Tips to Ensure You Connect with Clients
Email marketing provides law firms with the most expedient and cost effective way to interact directly with prospects and clients. But only if you do it right. Here are 10 tips that will ensure you connect with current and prospective clients via email marketing: Only send to those who want to receive your emails. Every […]
Facebook Removing Verified Badges from Business Pages
In a move that it says was driven by consumer confusion, Facebook has announced that it will remove the gray verified badges from business pages at the end of October. What are verified badges? It’s the gray checkmark next to a company’s name on its Facebook business page: Facebook introduced verified badges in 2015 as […]
7 Social Media Marketing Essentials for Attorneys
Social media has proven its worth time and again for consumer brands when it comes to making meaningful connections online. And if you marketing your legal services to consumers, your law firm is a consumer brand! If you are still trying to navigate the ins and outs of social media for your law firm, here […]
Learn to Land Large Personal Injury Cases While Laying Out Less
Personal injury attorneys are in the most competitive legal marketplace in the U.S. If you are a personal injury lawyer, you are probably laying out a lot of money to get qualified leads and working very hard to convert those leads into clients. In addition, you are undoubtedly tasked with weeding through those leads to […]
