Google is Changing Its Search Ranking Algorithm
Google is making changes again! A new search algorithm called the “helpful content update” is currently being rolled out. This update will focus on websites with a large amount of unhelpful content. The primary target will be sites written for search engines instead of a live audience. Helpful Content Update Google’s helpful content update is […]
5 Reasons Your Law Firm NEEDS Live Chat on its Website
You have likely encountered live chat on websites you have visited when trying to purchase a product or researching services. However, many law firms have not implemented chat on their website. Below are five reasons why your law firm should implement live chat on its website immediately: 1. Live Chat Increases Conversions The primary purpose […]
8 Reasons Your Firm Needs a Professional Website
If you are a solo practitioner or a small law firm, you may believe you don’t need to have a website. While “word of mouth” is great advertising, in today’s world of technology, referrals are occurring online more than anywhere else. You cannot afford to miss the countless opportunities in having a professional website and […]
How Adding Chat to your Website Will increase Leads
In a world where clients are often more technologically savvy than attorneys, it can be difficult to keep up to date with online browsers expectations. Converting a lead into a loyal client requires time and effort. Implementing live chat can help your law firm meet user expectations and increase conversions. How Does Live Chat Work? […]
8 Simple Tips for Boosting Your Law Firm’s SEO
Many attorneys feel overwhelmed by the idea of learning search engine optimization (SEO) strategies for their law firm’s website. Although the importance of having a website is unquestionable, most lawyers do not understand SEO or how it improves lead generation. If this sounds familiar, consider these 8 simple tips for how to boost your law […]
A Lawyer’s Guide to Being Found (FREE Webinar)
Studies show that most consumers use a search engine when looking for legal advice. Does your law firm appear at the top of Google rankings when you search for your practice areas in your location? Are you ready to learn how to make your firm visible online? If so, we have a free webinar for […]
10 Landing Pages Best Practices
Does your law firm’s landing pages have what it takes to keep its visitors? Below are 10 best practices for your landing pages that will not only improve your website, but increase conversions: Landing Pages Should Focus on Your Goals For attorneys, the primary goal is typically to obtain new clients. Therefore, your landing page […]
Why am I Getting Strange Traffic From Ashburn, VA?
In a recent survey conducted by BL.INK, users reported a large amount of their online traffic came from Ashburn, Virginia. This may make sense for users located in Virginia, but even those located in other states with no connection to this small town were getting traffic from there. So, what is the big deal about […]
Google’s Vicinity Update
Did you know that Google made an update (called “Vicinity” by Sterling Sky) the last few months of 2021? As a result, many law firms have seen fluctuations in their local search rankings. Vicinity is the biggest change to the local algorithm since Possum in 2016. What did Vicinity Change? The name for the update was chosen […]
Interactive Marketing & What Lawyers Need to Know
Interactive marketing is becoming increasingly popular. If you are wondering what we mean by “interactive,” the most common example is online quizzes. Any online tool that allows the user to choose their path for receiving information is considered to be interactive. What is interactive marketing in the legal industry? Attorneys can create content that allows […]
