Many attorneys feel overwhelmed by the idea of learning search engine optimization (SEO) strategies for their law firm’s website. Although the importance of having a website is unquestionable, most lawyers do not understand SEO or how it improves lead generation.
If this sounds familiar, consider these 8 simple tips for how to boost your law firm’s SEO:
Identifying the keywords that are most likely to direct online traffic to your law firm is critical. You will select words that are specific to your services, geographic location, and other information an online searcher would use to find your law firm. The two types of keywords are long-tail keywords and short-tail keywords, and you need to implement both on your website.
Once you have selected your keywords, you will want to strategically place them on your firm’s website. You want to ensure they are placed within the search engine algorithm.
2. Titles and Headings
Your website’s title, subheadings, and headlines should be in H1, H2, or H3 format. Not only will this direct a searcher’s eyes to the information, but the keywords included in them will also add to your SEO score.
3. Meta Descriptions
The meta description is the snippet that appears in a search result. It provides the searcher with a brief clue about what information they will find on your website. This is also a strategic place to include keywords.
Inserting an image or picture and including “alt text” provides search engines with information as to what the image means. Using images can improve your SEO score while also attracting visitors to your site.
5. Use Keywords Wisely
Once you select your keywords and begin inserting them into your website, you should be careful to use them wisely. Using your keywords too many times, often referred to as “keyword stuffing,” can result in the search engines penalizing you and lowering your SEO score. Repeating keywords in an unnatural or “spammy” way results in your website ranking being lowered.
6. Post Fresh Content
The content on your site is a crucial element of your site. Posting fresh content regularly improves your firm’s online visibility. Blogs and other informative posts also provide an opportunity to insert your keywords.
Creating fresh content is one of the most difficult tasks for practicing lawyers because they are busy representing their clients. Writing blogs and other website content is not billable time, but it is valuable in building your business.
The legal marketing experts at The Rainmaker Institute can provide these services and so much more so you can focus on practicing law. We can create content that will position you as authorities in the areas of law that you practice.
7. Google Business Profile
Activating your law firm’s Google Business Profile or “GBP” (formerly called Google My Business) account is an important way to manage how your law firm appears in search results. You should keep your GBP current. Provide online searchers with your firm’s address, telephone number, hours, pictures, and other pieces of information about your law firm. You should also use the GBP to link to content on your firm’s website.
8. Client Reviews
Posting client reviews is an effective tool for attracting new clients. You might be surprised by how influential positive reviews are to online searchers. To obtain reviews, your firm should implement a process that is quick and easy for current clients to submit their endorsements.
Contact The Rainmaker Institute for Legal Marketing Help
Your digital presence – particularly your website – is crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients!
The Rainmaker Institute can help you implement a successful SEO strategy that will take your law firm’s online presence to the next level. We handle your legal marketing so you can focus on lawyering.
If you are ready to ensure your law firm’s website is the best it can be, and see your Google ranking improve, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!