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In a world where clients are often more technologically savvy than attorneys, it can be difficult to keep up to date with online browsers expectations. Converting a lead into a loyal client requires time and effort. Implementing live chat can help your law firm meet user expectations and increase conversions.

How Does Live Chat Work?

Potential clients who are researching legal services often want answers to their questions or concerns before they make the step of calling or emailing your office. This can be a missed opportunity in converting a lead. Providing live chat on your firm’s website allows the browser to obtain the answers they need from your firm immediately.

You may be wondering how you can provide an answer to every online question with live chat. The short answer is that you cannot, but you can direct the browser to the member of your law firm who can. Most visitors to your firm’s website will review the information without requiring assistance. However, in those instances when an answer is not located on the site, live chat is essential.

Today’s online users are typically attracted to sites designed to create an experience for them and that offer a personalized relationship. Your law firm’s website is extremely influential in attracting clients, so if it is not meeting these needs, you are losing significant conversion opportunities.

Does Live Chat Increase Interest?

You will be surprised at how providing live chat on your website can improve conversions and customer retention. In the world of product sales, there are numerous studies that prove customer satisfaction is significantly increased when live chat support is available. As a result, most companies are implementing the strategy as a matter of course. The same holds true in the legal world where answering one simple question can make all the difference in whether your firm gains a new client.

Why Does Live Chat Work?

Live chat is a simple tool for nurturing relationships with browsers. It fosters trust between your firm and interested parties which results in increased conversions. Live chat has become the preferred method for most online browsers to engage with law firms and companies. An interested user can have questions answered quickly which makes them feel important and valued, which leads to conversion or retention as a client.

How Do You Implement Live Chat?

Your law firm can use live chat to gather information about online visitors. You can begin with a greeting that invites them to start a conversation. A visitor that engages with your law firm is more likely to retain your attorneys than one that does not engage.

If you properly track live chat, you can gain a better understanding of what questions your website visitors are asking and create content on your site to address those questions.

Your live chat program can request the visitor provide an email address prior to beginning the chat. This allows your firm to follow-up with automated emails that market your services. Your attorneys may also want to initiate contact with more personalized emails. Again, making the interested party feel valued and comfortable with you significantly increases the likelihood of your firm being hired.

Finally, live chat surveys can collect feedback after a chat session has concluded. Surveys provide essential data on their experience and satisfaction with your website and the service they received. You can use the feedback to improve any weaknesses in your services and continue to increase the opportunities to engage with and convert online browsers.

How The Rainmaker Institute Can Help

Your digital presence – particularly your website – is crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients!

The Rainmaker Institute manages your legal marketing so you can focus on lawyering. We can set-up your live chat services and improve your website. We will provide content that contains top legal focus keywords, proper page titles, appropriate meta descriptions, target length of content, and images that will boost your attractiveness to Google.

If you are ready to take your law firm to the next level and see your Google ranking improve, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!