Social Media Marketing & Branding for Law Firms
Social media platforms are always changing, which can cause attorneys to be reluctant to use them for their legal marketing. However, social media is a highly effective marketing tool because it provides a way for you to speak directly to your target audience while promoting your law firm’s brand. Below are a few things lawyers […]
5 Myths Busted about Law Firm Marketing
You have been repeatedly told that law firm marketing is essential, but where should you start? How much should you spend? There are many myths surrounding marketing, but we will debunk 5 of them. Myth #1 – Law Firm Marketing Costs a Fortune to be Effective Many marketing strategies are expensive, especially if you don’t […]
3 Things to Know About Google Ads
If your law firm is not using Google Ads as part of its legal marketing strategy, you are missing out. Below are a few things to know about Google Ads: 1. Understanding Google Ads The first step is understanding Google’s online advertising program. A Google Ad is a paid advertisement that appears on a […]
Keywords & PPC Marketing
Pay-per-click (PPC) marketing may be a new concept to you, but most likely, you have encountered it while searching online. Have you considered using PPC to market your law firm? Below are a few things to understand about PPC marketing and how it can help your firm: Understanding PPC As the name “pay-per-click” suggests, advertisers […]
6 Tips for Legal Social Media Marketing
To be successful at social media marketing, you must have a strategy. Unfortunately, many law firms approach it on an ad hoc basis. Most attorneys are aware that social media plays an important role in their firm’s marketing plan, but they don’t understand what to do. One approach is to have the younger staff members […]
5 Reasons Your Law Firm NEEDS Live Chat on its Website
You have likely encountered live chat on websites you have visited when trying to purchase a product or researching services. However, many law firms have not implemented chat on their website. Below are five reasons why your law firm should implement live chat on its website immediately: 1. Live Chat Increases Conversions The primary purpose […]
Why Advertising Is Valuable to Your Law Firm
Advertising has been around for a long time. In fact, for as long as businesses have existed, there has been a need to let the world know what they offer. In Medieval Europe, signs were placed outside shops advertising the product or service offered. Now advertising is a 148 billion dollar industry where businesses – […]
Are You Missing Out on Potential Clients? Pay-Per-Click Can Help!
You have heard that SEO is the most effective way to build your law firm’s online presence for the long term, but it takes time before you begin seeing results. If you are looking for quicker results while you are in the process of optimizing your website, pay-per-click (PPC) advertising is a great option. Pay-per-click […]
8 Easy Tips Improve Legal Social Media Marketing
If your law firm is not using legal social media marketing to connect with potential clients, you are missing a significant opportunity! Online social platforms are a simple and effective way for attorneys to make themselves more relatable and approachable to online browsers. Facebook, Instagram, YouTube, Twitter, LinkedIn, and various other online platforms benefit your […]
FREE LIVE WEBINAR: 5 WAYS TO MONETIZE VIDEO
Does your law firm have a video presence online? If a potential client Google’s your law firm, what do they see? Would they know right away who they would be working with if they called you? Would they know what practice areas you specialize in? Would they know ANYTHING at all that makes you unique […]
