10 Landing Pages Best Practices
Does your law firm’s landing pages have what it takes to keep its visitors? Below are 10 best practices for your landing pages that will not only improve your website, but increase conversions: Landing Pages Should Focus on Your Goals For attorneys, the primary goal is typically to obtain new clients. Therefore, your landing page […]
Interactive Marketing & What Lawyers Need to Know
Interactive marketing is becoming increasingly popular. If you are wondering what we mean by “interactive,” the most common example is online quizzes. Any online tool that allows the user to choose their path for receiving information is considered to be interactive. What is interactive marketing in the legal industry? Attorneys can create content that allows […]
5 Effective Marketing Strategies
We are all relieved to see that 2022 is starting off better than the past couple of years. This fresh start is a great time for your law firm to focus on its marketing strategies. After being quarantined and spending so much time apart, your clients and potential clients are looking to connect. As a […]
8 Obstacles to Your Law Firm’s Social Media Marketing
The use of social media in your legal marketing efforts is essential. The good news is that it provides your clients with a quick and straightforward way to connect with your law firm. Social media can even provide an outlet for showing other sides to your firm and the people who work for it. The […]
10 Reasons Why Law Firms Should Consider Using WordPress
WordPress is a Content Management System that offers many advantages to its users. WordPress is an excellent option if your law firm is interested in improving its website pages by posting content, images and media, blogs, and other similar items. Below are a few of the beneficial features of WordPress: 1. Ownership WordPress allows you […]
NEW WEBINAR SERIES: How Attorneys Can Add 2-4 Clients Weekly Without Spending More on Marketing or Google
We hate boring webinars that are just a mask for selling. That’s why we want to give it to you straight. The Rainmaker Institute’s newest 4-part webinar series will teach you how to add 2-4 more clients per week without spending any more on marketing or Google! There are no gimmicks or pressure sales. 100% […]
Tips for Attorneys on Marketing to Millennials
Those of us in the Baby Boomer or Gen X demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks and popularized the man-bun. But while we were all laughing, they were growing to become the largest demographic, overtaking […]
Learn the Difference Between Sales and Marketing in a Law Firm
Learning the difference between sales and marketing functions in a law firm is easy and turns on two very important words: The function of marketing in a law firm is lead generation. The function of sales in a law firm is lead conversion. Once you understand this important distinction, you will realize the critical role […]
How Online Legal Reviews are Used & a Painless Method for Obtaining Them
Legal management software firm Software Advice conducted a survey a couple of years ago among random U.S. adults to find out how they use online legal reviews. The results from 3,465 respondents were as follows: Top reasons consumers use online legal reviews: Find a lawyer (83%) Evaluate an existing attorney (9%) Qualify my initial choice […]
Legal Marketing Today: The 5 Essentials Attorneys Need to Succeed Online
When was the last time you used a phone book? Like most of us, the answer is probably “years” or “I can’t even remember.” The Internet has made the phone book obsolete. Today, people looking for information go online and that is where your law firm needs to focus its legal marketing to connect with […]
