How to Drive Business to Your Law Firm During a Pandemic
So this is something you didn’t learn in law school (or probably anywhere else for that matter): how to drive business to your law firm during a pandemic! 2020 has been a crazy ride and it is not showing any signs of letting up. You don’t have the luxury of just waiting it out, either. […]
Taking Your Law Practice Online: The What, Why, and How of Going Virtual
Today’s guest post is by: Katie Hurst Director of Strategic Communications & PR of ruby.com Ruby.com provides 24/7 Live Virtual Receptionists, Answering Service, and 24/7 Live Chat. The live virtual receptionist and chat company trusted by over 10,000 small business owners with their most important asset: their customers. Taking Your Law Practice Online: The What, Why, […]
Marketing Your Law Firm in Tough Times
We recognize many businesses across the nation are struggling right now and some of those businesses are clients of ours. Business owners are scared about the future. I’ve personally received more calls, texts, and emails from CEOs this past week than I have in the last 3 months combined. Everyone wants to talk about the […]
Decision Criteria Consumers Use for Hiring an Attorney
A recent Martindale-Avvo report called Hiring an Attorney 2019 examines the criteria that consumers use when choosing an attorney by surveying 6,300 consumers of legal services in the U.S. and Canada. Survey respondents had either experienced or were currently experiencing legal issues. The good news is that the top 5 on the decision criteria list […]
10 Rules for Attorneys Struggling to Get Paid
Every business struggles with unpaid invoices, but attorneys seem to struggle more than most and are typically hesitant to pursue clients for unpaid bills. However, if you remember these 10 rules for getting paid, you’ll be sleeping a lot better at night: #1: Vet clients carefully. Attorneys obviously need clients to build a successful law […]
Law Firm Marketing: Do These Things Now for Success in 2020 & Beyond
It’s hard to believe that we are now 20 years into the 21st century. So much change has occurred in law firm marketing and it seemingly never stops. The “next big thing” in digital marketing seems to happen every five minutes! No wonder so many lawyers are confused about what strategies will work best for […]
How to Learn What They Didn’t Teach You in Law School About Running a Successful Practice
You went to law school to learn to practice law, but are you flying by the seat of your pants when it comes to building a successful business? Most (if any) law schools don’t teach their students the business fundamentals when it comes to building and running a thriving practice. And there is no app […]
How to Get More News Coverage for Your Law Firm
Social media has not only changed the advertising and marketing landscape, it has also changed the way the media does its job. The news cycle is now 24/7 and journalists must feed the beast constantly, which means they are always on the lookout for sources and content ideas. And more often than not, they turn […]
7 Tips for Marketing Your Law Firm on a Shoestring Budget
Most law firms we work with do not have an unlimited budget — or a dedicated marketing team — to market their firms. But they still realize the necessity to do something to get their name out there, since the days when being a skilled attorney was enough to attract new clients are long gone. […]
Generating Leads with Video Marketing
One of the most effective ways to capture leads with video is to take a subject you know will be of great interest to your prospects (tip: answer a common question/concern you’ve heard from most of your clients) and create a short video to distribute on your website and social media platforms. Your video should […]
