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Social media has not only changed the advertising and marketing landscape, it has also changed the way the media does its job. The news cycle is now 24/7 and journalists must feed the beast constantly, which means they are always on the lookout for sources and content ideas. And more often than not, they turn to social media for both.

In fact, a recent Cision Global Social Journalism Study showed that 74% of journalists said they source story ideas and sources on social media. 42% of those journalists say they are active on at least five social media sites.

This means that social media is a great place for attorneys and journalists to connect; here are some tips on how to do that:

Social media makes it easier than ever for lawyers to increase their visibility with the press, which in turn will increase your visibility with prospective clients. 

But what about press releases?  Cision’s 2019 Global State of the Media Report noted that 73% of journalists surveyed said they consider press releases to be useful.

Here’s what journalists want to see from companies (in order of importance):

The research also provided tips on what you can do to build a better relationship with the media:

In the age of “fake news,” journalists are more attuned than ever to the need for accuracy and creating compelling content to publish online and offline.  Following the tips above to help them do this will ensure you will become a trusted source, which will mean more coverage for your law firm.