The Rewards of Building a Niche Law Practice
There are some great examples out there of attorneys who have built a successful niche law practice for themselves. Some came through serendipity and some were planned for and pursued. One lawyer took a side job at a bar specializing in craft beers to help pay off her law school loans. Through her local bar […]
Use Remarketing to Entice Prospects While You Do Other Things
Wouldn’t it be nice to be able to follow visitors to your website around with enticements to get them to book an appointment? We know that a vast majority of consumers looking for an attorney start their search online. We also know that yours is not the only website they visit. So wouldn’t it be […]
10 Law Firm Marketing To-Dos You Need to Get Done
When it comes to legal marketing, the to-do list is really never done because marketing is a process, not an end-goal. As a busy attorney, your available time to market the firm is finite, but there are some things you can do when you have a spare hour or two that will pay big dividends […]
How to Control Your Law Firm Instead of Your Law Firm Controlling You
Life is about priorities. And when you own or run a law firm, you have to let go of the things that either don’t matter or that someone else could be doing as well or better than you. Unfortunately, many lawyers are control freaks. And while having your fingers in every single little pie may […]
CTA Best Practices (One of These Will Turbocharge Your Conversion Rate)
A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take the desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA button says, but you need to be savvy about what will motivate people to redeem […]
5 Ways to Consistently Attract Your Ideal Client
In the beginning, you probably weren’t too picky about who hired you. You were starting your own law practice and you had law school loans to pay off and living expenses to meet. Your #1 qualifying factor for clients was probably a pulse. However, as your law firm grew, you came to realize that not […]
5 Non-SEO Ways to Drive Traffic to Your Law Firm Website
If you are already investing in SEO to drive traffic to your law firm website, you know that it’s highly competitive in the legal category. Lots of attorneys spending thousands of dollars every month to compete for the same keywords are driving down the odds of your site ranking well for certain keywords. This is […]
8 Tips for Improving the Financial Future of Your Law Firm
Whether you are a solo practitioner or run a multi-million dollar law firm, practicing law is a business. You are not only responsible for providing legal representation to your clients (your product), you are also responsible for the financial and operational matters that allow your law firm to continue to grow and prosper (your business). […]
6 Law Firm Marketing Essentials for Boosting Your Online Visibility
Maintaining a high profile online is the primary goal for many law firm marketing programs since a majority of consumers looking for legal services turn to the Internet first. When someone types in the area of law you practice into a search engine, you want to be sure your law firm listing appears on the […]
The Savvy Attorney’s Law Firm Marketing Guide
You didn’t go to law school to become an expert at law firm marketing. Yet the legal skills you poured blood, sweat, tears (and money) into acquiring will never be fully utilized without knowing how to properly market your law firm. So let’s begin! YOUR LAW FIRM WEBSITE IS YOUR #1 CLIENT ACQUISITION ASSET The […]
