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There are some great examples out there of attorneys who have built a successful niche law practice for themselves. Some came through serendipity and some were planned for and pursued.

One lawyer took a side job at a bar specializing in craft beers to help pay off her law school loans. Through her local bar association (the legal one), she met a winery attorney and realized she knew a lot of brewers but no brewery attorneys. She knew the alcoholic beverage industry was heavily regulated, so she polished her legal skills by taking additional classes applicable to the alcohol industry and started speaking at craft beer conferences. She got clients and soon had a full-time practice dedicated to craft breweries.

Then there’s the attorney who’s also a marathoner. In 2009, he was wearing a fitness tracker while training and it came to him that there were not many lawyers specializing in digital privacy (this was over a decade ago). He’s focused his practice on small and medium-sized companies that don’t have the financial and security resources that big companies do to protect customer data privacy.

Some of the rewards of building a niche law practice include:

So how do you find your niche? The lawyers who have done it recommend the following:

As I’ve always said, it’s the niches that lead to the riches. That has never been truer than it is today. If you’d like to learn more about creating a niche for your law practice, register below for a free legal marketing strategy session with one of our Rainmaker marketing experts.

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