Category: Law Firm Marketing

7 Law Firm Marketing Tactics to Expand Your Online Presence

You don’t need me to tell you that law firm marketing has changed. Radically. The old tried-and-true tactics — networking in person, TV ads and billboards, or just relying on word of mouth — will not bring the number of clients in the door you need to be a profitable law firm. Now it’s all […]

New Law Firm Marketing Opportunities on Facebook and LinkedIn

Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but shuttered it in less than a year. Now, search ads on Facebook have returned and […]

Google Ads Benchmarks for Legal Industry [Infographic]

Do you know how your Google Ads campaigns stack up against your competitors? Since Google does not typically release industry benchmarks, it can be difficult to determine if your PPC ads are performing above or below industry averages. Now you don’t have to guess. Online marketing company Wordstream recently released the results of its study […]

Digital Marketing Best Practices for Law Firms

Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working online now: Website Best Practices for Law Firms Fast load times. Check your Google Page […]

8 Steps to Build a Referral Marketing Program for Your Law Firm

Referrals are highly prized because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be more likely to hire you because you have been referred by someone they already trust. Why, then, do so many law firms lack a system […]

The 10-Step Process for Designing a Great Client Intake System

The success of your law practice depends on new clients. And when it comes to acquiring them, your client intake process is everything. You can’t just hope the phone will ring. You can’t just hope the person answering the phone will say the right things or get the right information. You can’t just hope the […]

Use These Persuasion Techniques to Get More Clients

The key to success as an attorney in any type of negotiation is to get the other party to view things as you do. If you can do this, you win. You have successfully converted those sitting in judgment into believers. To do this, you have probably employed some psychological triggers as your persuasion agents. […]

Stop Doing These 5 Things That Limit Your Law Firm Marketing Success

Note:  This post first ran in January 2018. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit.  Wishing you a peaceful and prosperous 2019! No one wants to be labeled a quitter, […]

Law Firm Growth: How to Maintain Your Focus on What Matters

The holidays are approaching, so what do you have planned?  If you are like most law firm owners I know, you won’t be going anywhere without your smartphone, tablet or your laptop.  That’s because you’ll undoubtedly be working.  If you could change that would you? Well, you can—if you learn to delegate the things that […]

How to Figure Out Your Law Firm Marketing Budget

According to the 2018 Latest Trends in Legal Marketing and Business Development research study from the Legal Marketing Association and Bloomberg Law, a majority of the attorneys and legal marketers surveyed (62%) said their firms will be increasing their investment in marketing and business development initiatives over the next two years. The primary catalysts for […]