Video Marketing Trends
Video marketing is more important than ever. Digital marketing is constantly changing, and it is imperative for your law firm to keep up. As technology advances and people are more connected than ever, your marketing efforts must focus on attracting and engaging potential clients. Television commercials are no longer the only way to advertise your […]
Mobile-Friendly Websites: 6 Design Tips You Need
Your law firm’s website is critical to your marketing efforts. However, if your website is not mobile-friendly, you lose numerous potential clients. In fact, if your website takes too long to download or is not simple to use, your visitors will move on to a competitor. Advantages of a Mobile-Friendly Website We all use our […]
4 Things to Monitor on Google Business Profile
We have previously discussed the importance of setting up your Google Business Profile (GBP). However, GBP is not something you can set up and then ignore. It is common for people searching for legal services to engage with your GBP without ever visiting your website. Consistent monitoring of your GBP is critical in convincing these […]
SEO Mistakes That Legal Websites Should Avoid
If your law firm is focused on improving its website, you should put search engine optimization (SEO) on the checklist. SEO is how Google and other search engines locate your website. However, law firms make several common SEO mistakes, so be sure you avoid them. 6 SEO Mistakes to Avoid Not having a Clear and […]
Social Media: Why You Need It & What to Avoid
If your law firm is not actively marketing itself on social media, you are missing out on a huge opportunity! An online presence is critical to build your business and ensure your firm’s survival in such a competitive market. Not only is marketing on social media inexpensive and simple, but online marketing also provides significant […]
Steps to Optimize Your Legal Marketing Videos
Today’s online audience prefers watching marketing videos, viewing images, or engaging with infographics over reading through paragraphs of text. If you want your law firm’s website to be successful, it is critical to provide these various types of content. To learn more about website design trends, please CLICK HERE. In this blog, we will focus […]
5 TIPS TO BOOST LAW FIRM PROFITABILITY
Running a law firm is a difficult task because you must practice law while being a business owner, both of which are full-time jobs! No matter how well you do in the courtroom or in the contract you wrote, your firm’s profitability is always a concern. As we emerge from the Covid-19 pandemic and consider […]
FAQ’s Answered About Local Services Ads
Local Services Ads (LSAs) are a marketing tool that can be significantly effective without breaking the bank. LSAs allow your law firm to place an ad at the top of Google search results pages. We all know that if you are not on the first page or two of search results, the user is highly […]
Is Your Law Firm Making These 8 Common Legal Marketing Mistakes?
Most law schools teach you Civil Procedure, Tort Law, and Criminal Law, but very few (if any!) cover how to market and grow your law firm. Like any other business, however, a law firm must actively market itself and build brand recognition to succeed. Below are 8 common legal marketing mistakes you should be careful […]
Social Media Marketing & Branding for Law Firms
Social media platforms are always changing, which can cause attorneys to be reluctant to use them for their legal marketing. However, social media is a highly effective marketing tool because it provides a way for you to speak directly to your target audience while promoting your law firm’s brand. Below are a few things lawyers […]
