How To Create Online Content for Different Age Groups to Increase Engagement
When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s tastes into consideration. The infographic below, created by academic writing service Handmadewritings, aggregates several research […]
The 5 Key Drivers of Client Loyalty
Client loyalty is the Holy Grail for lawyers. Not only do loyal clients continue to feed your coffers, they also bring you new clients by way of referral. You want them. You need them. But getting and keeping them is challenging in this era of ever-changing communications channels — the control of which is mostly […]
Law Firm Email Marketing: It’s Time to Own Your Communications Platform
The importance of having complete control over the platform you use to communicate with current and prospective clients has never been more apparent following the Facebook data debacle. The platform that is easiest for law firms to control is email marketing, which means that building a strong email list should be one of your top […]
The 10 Keys to Successful Law Firm Management [INFOGRAPHIC]
If you are in a leadership role at a small or medium-sized law firm, your priority every day should be to know and apply the key principles of business development, management, operations, and marketing to drive firm growth. Below are 10 key law firm management principles that demand your proficiency, as well as a link […]
Law Firm Business Development: The Race You Don’t Want to Win
The practice of law is a win/lose proposition. You want and need to win clients. You want and need to win cases. The race to the top is predicated on wins. But there is one race you don’t want to win when it comes to business development for your law firm: it’s called the race […]
This Gift from Google is No Small Thanks
Google has a gift for savvy law firm marketers looking for a way to leverage online reviews — an online tool called Small Thanks that lets you generate marketing materials using your Google reviews. And it’s all free. According to Google, consumers that see positive reviews in search results are 71% more likely to use […]
Digital Marketing Strategies You Can Forget About in 2018 [INFOGRAPHIC]
Just when you got comfortable with your digital marketing strategies, it turns out that some of what used to work doesn’t anymore. It’s called CHANGE and the marketing world thrives on it. What worked to get prospects’ attention even earlier this year is no longer delivering the eyeballs you want on your website, blog or […]
Report Finds Lawyers Spend More Time on Admin & Business Development Than Billable Work
Law firm practice management technology company Clio has just released its latest Legal Trends Report based on data from 60,000 active Ciio users in what it calls “the first-ever data-driven study of the legal industry.” Since the data comes from user statistics and not self-reporting, personal bias is eliminated, according to Clio. Last year’s report […]
What Lawyers Can Learn From These Secrets of Successful Bloggers
Chicago web design and development company Orbit Media Studios conducts a survey every year of more than 1,000 business bloggers on what works — and what doesn’t — in the digital marketing space when it comes to blogs. Unsurprisingly, the factors in 2017 that yield the best results include: Investing more time into writing posts […]
6 Law Firm Marketing Must-Haves for 2018 (Part 2 of 2)
Read Part 1 of this post. The six key elements every law firm marketing program must have in 2018 include: Website with Blog Mobile marketing Branding program Email system Conversion system Social media marketing program 4. Email System Email marketing remains one of the most effective and least expensive ways to maintain contact with current […]
