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Should You Try Facebook Advertising for Your Law Firm?

Just like any marketing program, your target market will dictate where you should advertise. Facebook advertising typically works better for consumer law practices because of the advantages it provides in terms of: Controlled targeting based on demographics, interests, behavior, location, language, etc. Control of your budget since you can choose exactly how much you want […]

Stop Doing These 5 Things That Limit Your Law Firm Marketing Success

Note:  This post first ran in January 2018. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit.  Wishing you a peaceful and prosperous 2019! No one wants to be labeled a quitter, […]

6 Tips for Law Firms Navigating the New Normal on Facebook

Are the changes Facebook made in its news feed making it harder for you to reach potential clients? The answer is undoubtedly yes. If you are trying to do business on Facebook, then you have to rethink your strategy since this platform has pushed business posts down on users’ feeds (if they show them at […]

Law Firm Marketing Success Depends on Digital Marketing

Are you on top of the latest digital marketing trends for law firms today? If not, you are missing critical opportunities to capture leads and build your online reputation so that prospects searching for the kind of law you practice can find you. These include: Mobile. Google has confirmed that approximately 56% of searches are […]

Legal Trends Report Examines Consumer Motivation to Hire an Attorney

This is the third year for Clio, a leading cloud-based legal practice management software firm, to publish its annual Legal Trends Report; the 2018 version was recently released. The first two years of reporting focused on what goes on inside a law firm; this year’s report takes a look at what consumers consider before and […]

Why You Need to Attend the Law Firm 500 Conference Oct. 18-20, 2018

I attend — and speak at — a lot of law firm conferences every year, so I know the good ones from the bad ones. The Law Firm 500 Conference is one of the best. Which is the reason this is our third year for The Rainmaker Institute to be a sponsor. This conference is […]

5 Places to Find Content Ideas for Your Law Firm Blog

Even if you haven’t been blogging as long as I have — my first post was on 10/3/07 about the 4 biggest problems marketing your law firm using the Yellow Pages (!) — there will come a time when you run out of ideas. You sit staring at a blank page on your screen hoping […]

The Perfect Marketing Tool for Law Firms?

I won’t keep you in suspense. The perfect marketing tool for law firms is…video! Oh, I am not talking about the ubiquitous prerecorded talking head video — although that’s better than no video — but the new video experiences cropping up online. Video is now the savvy marketer’s choice when it comes to content distribution […]

7 Elements of a Winning Law Firm Marketing Program

To grow your law firm, you must align your marketing with the way your prospects learn about and shop for your services. If you want to successfully market your law firm online, you need to focus on these 7 elements of a winning law firm marketing program: #1: SEO Embed keywords in title tags, site […]