The Savvy Attorney’s Law Firm Marketing Guide
You didn’t go to law school to become an expert at law firm marketing. Yet the legal skills you poured blood, sweat, tears (and money) into acquiring will never be fully utilized without knowing how to properly market your law firm. So let’s begin! YOUR LAW FIRM WEBSITE IS YOUR #1 CLIENT ACQUISITION ASSET The […]
7 Law Firm Marketing Tactics to Expand Your Online Presence
You don’t need me to tell you that law firm marketing has changed. Radically. The old tried-and-true tactics — networking in person, TV ads and billboards, or just relying on word of mouth — will not bring the number of clients in the door you need to be a profitable law firm. Now it’s all […]
New Law Firm Marketing Opportunities on Facebook and LinkedIn
Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but shuttered it in less than a year. Now, search ads on Facebook have returned and […]
Google Ads Benchmarks for Legal Industry [Infographic]
![Google Ads Benchmarks for Legal Industry [Infographic]](https://therainmakerinstitute.com/wp-content/uploads/2019/06/ppc-min-1-1024x199.jpg)
Do you know how your Google Ads campaigns stack up against your competitors? Since Google does not typically release industry benchmarks, it can be difficult to determine if your PPC ads are performing above or below industry averages. Now you don’t have to guess. Online marketing company Wordstream recently released the results of its study […]
10 Tips to Maximize Your Law Firm Email Marketing Results
Is your law firm’s email marketing delivering the results you expect? Do you even know what to expect? As of May 2019, the benchmarks for the Legal Services industry category according to Constant Contact are as follows: Open rate: 19.52% Click-through rate: 5.93% Bounce rate: 12.46% Unsubscribe rate: 0.02% Here are 10 tips that can […]
7 Ways to Optimize Your Law Firm’s Digital Marketing Strategy
Marketing is about connecting with your target market in the right place at the right time. Today, those connections are made online; hence the term, “digital marketing.” The modern law firm deploys a number of online strategies to meet their goals for lead generation, lead conversion, brand awareness, and building a deeper relationship with prospects […]
Legal Marketing in a Mobile World
It has been several years since mobile first surpassed desktop among Internet users. Have you been paying attention to what devices visitors use to access your website and read your email marketing messages? If not, it’s time to do that right now. This is an important part of understanding your ideal target market! If you […]
8 Steps to Build a Referral Marketing Program for Your Law Firm
Referrals are highly prized because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be more likely to hire you because you have been referred by someone they already trust. Why, then, do so many law firms lack a system […]
7 Digital Marketing Trends for Law Firm Marketing in 2019 [Infographic]
In 2019, the digital marketing landscape has only grown more diverse and challenging for law firm marketers looking to generate leads and convert prospects into clients. It’s difficult to know exactly where to allocate marketing dollars — SEO? PPC? Social media? Video? Mobile? Email? — because the last thing you want to do is spend […]
Use These Persuasion Techniques to Get More Clients
The key to success as an attorney in any type of negotiation is to get the other party to view things as you do. If you can do this, you win. You have successfully converted those sitting in judgment into believers. To do this, you have probably employed some psychological triggers as your persuasion agents. […]
