In 2019, the digital marketing landscape has only grown more diverse and challenging for law firm marketers looking to generate leads and convert prospects into clients. It’s difficult to know exactly where to allocate marketing dollars — SEO? PPC? Social media? Video? Mobile? Email? — because the last thing you want to do is spend with nothing to show for it.
To be effective at law firm marketing today, you need to be up on the latest trends in digital marketing (or hire a company that is). The infographic below from SERPwatch has rolled up a lot of digital marketing data into easily digestible bits that can guide you in your law firm marketing efforts.
Not only are there plenty of statistics here, there are also some opportunities you can glean that will help you stay ahead of your competitors. For example, do you know how to take advantage of the fact that Google loves LinkedIn? LinkedIn has a domain authority ranking of 100 on Google. When you post an article or video on LinkedIn, it is indexed by Google and carries with it the weight of LinkedIn’s high domain authority, which helps your article rank higher than other similar content on Google.
Do you segment your email marketing list and personalize your emails? Just doing those relatively small two things alone will really boost your open and click-through rates. Email personalization can increase your response rate by 100% and segmenting your email campaigns can result in almost a 15% increase in your email open rates.
Do you have an automated lead management process in place at your firm? Companies that do have seen a 10% increase in revenue in 6-9 months.
Do you feature video prominently on your law firm website? You can double your search traffic by having a video thumbnail in search results and video also drives a 157% increase in organic traffic from search engine results pages.
Check out these insights to help focus your planning and improve your digital marketing performance online:
Of course, there is one simple way to get smart fast on the latest trends in digital marketing for law firms. Click below to learn more about attending a Rainmaker Retreat: