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12 Steps to Simplify Your Law Firm’s Marketing Plan and Close More Clients

law firm's marketing plan

Marketing is a crucial aspect of every business; law firms are no exception. However, marketing for law firms can be an expensive venture. Ensuring that your marketing efforts provide value and not just cost you money without bringing in clients is vital. This blog post will discuss the steps you can take to simplify your […]

Get More People To Show Up For Your Legal Consultations

legal consultation

Legal consultations can be frustrating when a prospect cancels or doesn’t show up. While it’s common for people to have last-minute emergencies or be hesitant to meet a lawyer, there are ways to improve the percentage of people who attend in-person or video consultations. In this blog post, we’ll be sharing some tried and tested […]

Digital Marketing Best Practices for Law Firms

Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working online now: Website Best Practices for Law Firms Fast load times. Check your Google Page […]

7 Ways to Optimize Your Law Firm’s Digital Marketing Strategy

Marketing is about connecting with your target market in the right place at the right time. Today, those connections are made online; hence the term, “digital marketing.” The modern law firm deploys a number of online strategies to meet their goals for lead generation, lead conversion, brand awareness, and building a deeper relationship with prospects […]

7 Digital Marketing Trends for Law Firm Marketing in 2019 [Infographic]

In 2019, the digital marketing landscape has only grown more diverse and challenging for law firm marketers looking to generate leads and convert prospects into clients. It’s difficult to know exactly where to allocate marketing dollars — SEO? PPC? Social media? Video? Mobile? Email? — because the last thing you want to do is spend […]

7 Online Marketing Strategies You Must Implement to Be Found by Prospects

Note:  This post first ran in September 2017. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit.  Wishing you a peaceful and prosperous 2019! If you still think prospects are looking for […]

Top 8 Digital Marketing Trends in 2018 [Infographic]

Join Us for a Day Devoted to Digital Marketing! For the first time EVER, The Rainmaker Institute has bumped our standard 2-Day Rainmaker Retreat advanced legal marketing boot camp in July and August from 2 days to 3 days at NO ADDITIONAL COST! On Digital Sunday — Day 3 of the Rainmaker Retreat in Los […]

How To Create Online Content for Different Age Groups to Increase Engagement

When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s tastes into consideration. The infographic below, created by academic writing service Handmadewritings, aggregates several research […]

Digital Marketing Strategies You Can Forget About in 2018 [INFOGRAPHIC]

Just when you got comfortable with your digital marketing strategies, it turns out that some of what used to work doesn’t anymore. It’s called CHANGE and the marketing world thrives on it. What worked to get prospects’ attention even earlier this year is no longer delivering the eyeballs you want on your website, blog or […]