The Beauty of Facebook Lead Ads for Consumer Law Firms
I love Facebook lead ads for consumer law firms. Why? First, over 95% of users access their Facebook pages on mobile. Let’s just say that’s everyone. Second, they’re cheap. Third, you can get really granular with your target audience. And fourth, these ads can be sync’d with your CRM system for fast follow-up when the […]
Facebook Removing Verified Badges from Business Pages
In a move that it says was driven by consumer confusion, Facebook has announced that it will remove the gray verified badges from business pages at the end of October. What are verified badges? It’s the gray checkmark next to a company’s name on its Facebook business page: Facebook introduced verified badges in 2015 as […]
New Law Firm Marketing Opportunities on Facebook and LinkedIn
Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but shuttered it in less than a year. Now, search ads on Facebook have returned and […]
How to Use the News to Land Leads on Social Media
A report from Pew Research Center found that 68% of Americans get at least some of their news on social media — even though most of them believe that the news they find there is inaccurate. The report was based on a Pew survey of over 4,500 U.S. adults conducted in August 2018. Facebook is […]
Frustrated with Facebook? Use These Strategies That Work for Law Firms
If you’ve been frustrated with Facebook because your organic posts are no longer performing like they did even a year ago, you’ve got plenty of company. Today, law firms seeking to capture leads and expand their reach on Facebook need a marketing strategy that includes both organic and paid endeavors. Organic Strategies For the past […]
Should You Try Facebook Advertising for Your Law Firm?
Just like any marketing program, your target market will dictate where you should advertise. Facebook advertising typically works better for consumer law practices because of the advantages it provides in terms of: Controlled targeting based on demographics, interests, behavior, location, language, etc. Control of your budget since you can choose exactly how much you want […]
6 Tips for Law Firms Navigating the New Normal on Facebook
Are the changes Facebook made in its news feed making it harder for you to reach potential clients? The answer is undoubtedly yes. If you are trying to do business on Facebook, then you have to rethink your strategy since this platform has pushed business posts down on users’ feeds (if they show them at […]
5 Tips to Recover Your Organic Post Reach on Facebook
Organic reach for businesses on Facebook is on life support since the company changed its platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and media. You only have to look at your Reach and Page View stats to see the damage done to your organic posts. A recent article […]
How to Understand Facebook Insights for Better Page Performance [Infographic]
Who is following your Facebook page? What content do they like? What day and time are most of them viewing your page? What device do they use to see your page? What actions are they taking on your page? How does your page stack up against your competitors? If you don’t know the answers to […]
How to Use Facebook to Score More Online Reviews
The two sites that consumers trust the most for online reviews are Facebook and Yelp, followed by Google and BBB.org, according to BrightLocal’s 2017 Local Consumer Review Report. To emphasize the importance of online reviews to local businesses, BrightLocal took responses from over 1,000 U.S. consumers and discovered that: 97% of consumers search online for […]
