Law Firm Owner Rules You Need to Know Part 2
Welcome back to our deep dive into the rules every law firm owner should know. I’m Philip Fairley, President of the Rainmaker Institute, and I’ve spent years working with over 23,000 law firms and attorneys. These are not just strategies—they are lessons that can make you more money than any business degree. Marketing with Empathy […]
Did Google Just Start Killing SEO for Law Firms?
In the evolving world of digital marketing, staying ahead can feel like a game of cat and mouse. With Google’s recent rollout of its AI-powered search tool, Gemini, law firms and SEO professionals are questioning if this marks the end of organic SEO as we know it. Is Google steering us toward a landscape where […]
5 Law Firm Ownership Fails You Need to Avoid
Owning a law firm is a dream for many attorneys, but the reality of running one can be overwhelming. According to the Small Business Administration, approximately 43% of all small law firms will fail. The reason isn’t a lack of legal expertise, but the business acumen required to run a successful practice. It takes more […]
The Basics of Law Firm Intake
Starting and running a law firm requires more than just legal expertise. One critical aspect that often gets overlooked is the intake process. Whether you’re a law student, a seasoned attorney, or staff responsible for intake, understanding this process can drastically improve your firm’s efficiency and profitability.https://youtu.be/IIbIVgd02co?si=IXDts_CIUchgqxif What is Law Firm Intake? Law firm intake […]
Mastering the Consultation Can Transform Sales in Your Law Firm
In legal services, where trust is paramount and relationships are foundational, sales can often feel like a foreign concept. Yet, understanding how to engage potential clients in the consultation phase effectively is a game-changer. Drawing from years of guiding lawyers and legal professionals in optimizing their business practices, I’ve observed a critical gap—many lawyers lack […]
Protect Your Practice: The Power of Online Reputation Management in the Legal World
Is reputation management part of your firm’s marketing strategy? The digital revolution has not just transformed how we communicate – it has redefined the scales of power and influence. In today’s digital age, an individual with Wi-Fi and a grievance can potentially tarnish the reputation that took your law firm decades to build. The internet […]
10 Common Mistakes Law Firms Make with Their Intake Process
As a marketer who works with law firms, one of the most common problems I see is the frustration that law firms face when they have to take every case that walks through the door. Despite having no time, they still need to sign up more clients. The biggest problem is the way they set […]
Tips for Controlling Intake Calls and Capturing Crucial Information Efficiently
Have you ever been on intake calls with potential clients on the phone for what seems like ages, only to realize later that you could have wrapped up the conversation in a fraction of the time? That’s a common problem for law firms with ineffective intake processes, and it can be frustrating for both clients […]
12 Steps to Simplify Your Law Firm’s Marketing Plan and Close More Clients
Marketing is a crucial aspect of every business; law firms are no exception. However, marketing for law firms can be an expensive venture. Ensuring that your marketing efforts provide value and not just cost you money without bringing in clients is vital. This blog post will discuss the steps you can take to simplify your […]
Get More People To Show Up For Your Legal Consultations
Legal consultations can be frustrating when a prospect cancels or doesn’t show up. While it’s common for people to have last-minute emergencies or be hesitant to meet a lawyer, there are ways to improve the percentage of people who attend in-person or video consultations. In this blog post, we’ll be sharing some tried and tested […]
