5 Reasons Your Law Firm NEEDS Live Chat on its Website
You have likely encountered live chat on websites you have visited when trying to purchase a product or researching services. However, many law firms have not implemented chat on their website. Below are five reasons why your law firm should implement live chat on its website immediately: 1. Live Chat Increases Conversions The primary purpose […]
Analytics Law Firms Should Track
When your focus is practicing law, the idea of monitoring data and analytics can feel overwhelming. However, we live in a data-driven society, and tracking metrics is the best tool for understanding how your law firm’s marketing efforts are performing. Below are 10 data analytics your law firm should monitor: 1. Return on Investment (ROI) […]
TURBINE: The Rainmaker’s Updated Lead Conversion System
Improving your law firm’s lead conversion rate is one of the many ways The Rainmaker Institute can help your law firm grow and prosper. And, we have great news! Our lead conversion tracking system just got better with an update called “Turbine.” What is lead conversion? The lead conversion process is taking a lead and […]
7 Lead Conversion Best Practices
Lead conversion is of upmost importance to every attorney. Did you know it takes seconds for a user to form an opinion about your law firm’s brand and whether they will continue to explore your website? As a result, capturing your online visitor’s attention and piquing their interest is imperative to converting leads. Consider the […]
Is Your Client Intake Process Effective?
Your law firm’s intake process is vital to the success of your business. How you onboard new clients and collect their personal information is critical to starting their case, but it also sets the tone for your relationship with them. Many attorneys overlook the importance of the client intake the process because it is time-consuming […]
Learn the Difference Between Sales and Marketing in a Law Firm
Learning the difference between sales and marketing functions in a law firm is easy and turns on two very important words: The function of marketing in a law firm is lead generation. The function of sales in a law firm is lead conversion. Once you understand this important distinction, you will realize the critical role […]
5 Steps to Perfecting Your Law Firm’s Intake Process
No matter how much you spend on marketing your law firm, it will all be wasted if you have a bad intake process. Failing to have systems in place to deliver a consistent intake experience results in missing out on new client opportunities as well as important metrics that allow you to manage and respond […]
HOW TO CONVERT MORE OF YOUR LEADS INTO PAYING CLIENTS
The secret to success in converting leads to clients for your law firm lies in your ability to gauge which stage your prospects are in according to the sales funnel, and then meeting them at each stage with targeted communications. There are different versions of sales funnels; this is the one we’ll be working from: […]
WEBINAR: How to Convert More Prospects Into Paying Clients
The success or failure of your law firm this year will not be determined by the number of leads you get. Instead, your success will be determined by your ability to convert those leads into paying or retained clients. Attorneys spend hundreds of millions of dollars every year on generating leads, but very few pay […]
How Lawyers Can Control the Conversation About Price
How to overcome objections to price is probably one of the most common questions I field from lawyers so I know it is something every attorney has to deal with. Therefore, it stands to reason that, through trial and error, many lawyers have developed a standard reply to price resistance. But it’s clearly not working […]
