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Lead conversion is of upmost importance to every attorney. Did you know it takes seconds for a user to form an opinion about your law firm’s brand and whether they will continue to explore your website? As a result, capturing your online visitor’s attention and piquing their interest is imperative to converting leads.

Consider the following tips for improving your law firm’s lead conversion rate:

1.   Understand the Legal Market

You must understand the market your law firm is operating in to capture the ideal leads. You should use geographic location, demographics (gender, age, employment, etc.), and socio-economic (lifestyle, personality, etc.) considerations in targeting your audience and providing them relevant content that is likely to convert into leads for your firm.

2.   Filter your Leads

Your firm may generate hundreds of leads each month, but not all will be quality leads. Using the lead scoring feature can assist you in deciding the quality of a lead – the higher the score, the better the lead. It is a waste of time and energy to attempt to contact every lead generated. As a result, you should implement a way to filter out the ideal leads that are the most likely to turn into clients. Use the data of how they interacted with your platform and the legal services they seek and reach out to them.

3.   Communication is Key

You have worked to obtain quality leads, so act quickly to nurture them. Do not delay in connecting with your leads because even a delay of one day can result in the lead losing interest or looking elsewhere for legal help.

Your law firm should determine how it will follow up with leads. For example, will somebody from your office make a telephone call or send an email/text message? Whatever method you choose for the follow-up contact, demonstrate that you are interested in their needs and qualified to assist them with whatever issues they face. Demonstrate to them that you care and are willing to go the extra mile to be their attorney.

4.   Learn How Your Prospects Engage

There are numerous ways to communicate with online users and learning how your prospects like to engage with you is crucial. Try different platforms and channels like social media, emails, pay-per-click ads, chat, and other communication methods. Take note of what works and what does not then build from there.

5.   Follow-Up With Leads

Following up with leads is essential in creating a connection with potential clients. It shows that they are still on your mind and that you care about their legal needs. And do not stop at one follow up contact. Continue to follow-up with them and keep your law firm in their mind!

6.   Accountability For New Leads

Whether you out-source your firm’s marketing or have somebody in-house, there must be accountability for taking care of new leads your firm’s marketing generates. Monitoring and tracking your conversion ratio are also important in understanding your progress and success with your marketing efforts.

7.   Do Not Be Afraid to Brag!

Reviews and testimonials of happy clients are extremely valuable. The recommendations of others influence online users – highlight testimonials on your website where they are easily visible to browsers.

Converting leads into loyal clients requires you to nurture your relationship with them. Work on your lead conversion strategy and remain flexible. Remember to make changes when needed to see the results you want.

How The Rainmaker Institute Can Help With Lead Conversion

Your digital presence is crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients!

The Rainmaker Institute manages your legal marketing so you can focus on lawyering. We can set-up live chat services and improve your website. We will provide content that contains top legal focus keywords, proper page titles, appropriate meta descriptions, target length of content, and images that will boost your attractiveness to Google.

If you are ready to take your law firm to the next level and see your lead conversions improve, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!