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The Pros and Cons of Twitter for Attorneys

It is not unusual for attorneys to want to steer clear of Twitter because many do not understand it. Even though messages can now contain up to 280 characters (increased from 140), many still find this to be too restrictive. However, this is the wrong way to look at Twitter. Its most effective purpose is […]

Should You Try Facebook Advertising for Your Law Firm?

Just like any marketing program, your target market will dictate where you should advertise. Facebook advertising typically works better for consumer law practices because of the advantages it provides in terms of: Controlled targeting based on demographics, interests, behavior, location, language, etc. Control of your budget since you can choose exactly how much you want […]

5 Steps to Up Your Social Media Game in 2019

7 Social Media Marketing Essentials for Attorneys

Happy New Year! I’m hoping that 2019 is the year more law firms master social media marketing to connect with prospects and clients. A new study out from Pew Research shows that, for the first time, social sites have surpassed print newspapers as a news source for Americans. That means people are turning to social […]

6 Tips for Law Firms Navigating the New Normal on Facebook

Are the changes Facebook made in its news feed making it harder for you to reach potential clients? The answer is undoubtedly yes. If you are trying to do business on Facebook, then you have to rethink your strategy since this platform has pushed business posts down on users’ feeds (if they show them at […]

Social Media Video Marketing Guide for Law Firms [Infographic]

According to a recent research report by Aberdeen Group entitled, Understanding the Expanding Benefits of Marketing with Video, businesses that use video as a strategic marketing initiative gain on average: 66% increase in qualified leads 3x the growth in company revenue 54% more growth in brand awareness 40% greater decrease in customer acquisition costs In addition, […]

2 Good Words About Facebook: Custom Audiences

Facebook Removing Verified Badges from Business Pages

Facebook is getting killed in the press and online for handing over customer data to a third party without its users knowledge. That data was then allegedly used by the Trump campaign to influence the election. Now, handing over customer data to a third party without knowing how it will be used and not letting […]

How to Connect with Prospects on Facebook Now That Organic Reach is Dead

Thanks, fake news. You killed organic reach on Facebook for legitimate businesses. Facebook made it official recently when they announced that they are changing the platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and media. So does that scuttle your social media marketing program? No, you just have to […]

6 Law Firm Marketing Must-Haves for 2018 (Part 1 of 2)

In planning your 2018 law firm marketing program, it’s all about digital marketing — mobile, social media, email — with a strong focus on lead conversion. You should take it as a given by now that legal consumers are doing their research online, so having a strong online presence is a must-have for your practice. […]