Protect Your Practice: The Power of Online Reputation Management in the Legal World
Is reputation management part of your firm’s marketing strategy? The digital revolution has not just transformed how we communicate – it has redefined the scales of power and influence. In today’s digital age, an individual with Wi-Fi and a grievance can potentially tarnish the reputation that took your law firm decades to build. The internet […]
Why Your Law Firm Should Be Using Video Marketing To Bring in Clients
Does your law firm need video marketing? If you’re a lawyer and have worked in the legal industry for some time, you probably know the now-traditional methods of attracting clients. Most law firms use tactics like referrals and word of mouth to grow their businesses. However, emerging technologies and trends within the industry now suggest […]
Social Media Marketing for Law Firms: A Must-Have in Your Lead Generation Strategy
Most law firms need help to get results from their social media marketing efforts. As a result, many of them conclude that social media simply doesn’t work. But the truth is, social media can be an incredibly powerful tool for generating leads and building a strong local brand that allows you to compete against the […]
New Law Firm Marketing Opportunities on Facebook and LinkedIn
Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but shuttered it in less than a year. Now, search ads on Facebook have returned and […]
Tips for Avoiding Ethical Missteps on Social Media
For attorneys, the social media landscape is a potential ethical minefield. But that is no reason not to engage on social media platforms since that is where the potential new client action is these days. You don’t want to miss out on engaging your market there, but you DO want to miss out on violating […]
How to Use the News to Land Leads on Social Media
A report from Pew Research Center found that 68% of Americans get at least some of their news on social media — even though most of them believe that the news they find there is inaccurate. The report was based on a Pew survey of over 4,500 U.S. adults conducted in August 2018. Facebook is […]
Frustrated with Facebook? Use These Strategies That Work for Law Firms
If you’ve been frustrated with Facebook because your organic posts are no longer performing like they did even a year ago, you’ve got plenty of company. Today, law firms seeking to capture leads and expand their reach on Facebook need a marketing strategy that includes both organic and paid endeavors. Organic Strategies For the past […]
3 Simple Steps to Use LinkedIn for Lead Generation
LinkedIn is all about making business connections and luckily for you, there are several great tools on the site that makes lead generation on this platform fairly simple. Once you have your profile in place and have made sure all the information is up to date, that you have some blog posts connected to it, […]
Busting the Social Media Myths That Hold Law Firms Back (Part 2 of 2)
Here are the second 5 of 10 social media myths you need to let go of (go here to see yesterday’s post with the first 5): Myth #6: My clients are not on social media. First of all, if you aren’t there, how do you know? The fact is, more than three-fourths of the population […]
Busting the Social Media Myths That Hold Law Firms Back (Part 1 of 2)
I’ve heard all sorts of excuses from attorneys that don’t want to take on social media. They are typically holding on to outdated information to justify their position. But turning a blind eye to one of the most useful and least expensive ways to market your law firm only ends up hurting you in the […]
