Is Your Law Firm Website Attracting the Right Prospects?
The purpose of your law firm website is to bring prospects to your door. If your website already gets lots of traffic but you’re not getting enough leads, or if you don’t have much traffic at all, then your website is not doing its job. Here are the steps you need to take to create […]
5 WAYS TO INCREASE TRAFFIC TO YOUR WEBSITE
If your law firm website is not consistently delivering the amount of traffic you need to generate leads, you could be the victim of bad SEO. (Search Engine Optimization) Here are five tips on how to right the wrongs that could be plaguing your SEO strategy: #1: Conduct an SEO Audit You can’t fix what’s […]
5 Non-SEO Ways to Drive Traffic to Your Law Firm Website
If you are already investing in SEO to drive traffic to your law firm website, you know that it’s highly competitive in the legal category. Lots of attorneys spending thousands of dollars every month to compete for the same keywords are driving down the odds of your site ranking well for certain keywords. This is […]
5 Steps to Beat Your Competitors in Google Search
Even if you are consistently outranking your competitors for your main keywords on Google, if you don’t understand why you are performing better than they are, you likely won’t outrank them for long. There are five steps you need to take to develop a strategy that will consistently provide you with better search results over […]
How to Beat Your Competitors at Local SEO
This post originally appeared in March 2019. We’ve updated some of the content and encourage you to read our recently published Lawyer’s Guide to SEO. Competition for the all-important first page on Google is fierce and your strategy for local SEO has to be equally aggressive if you want to outrank your competitors in local […]
6 Ways You Can Improve Your Local SEO Right Now
No matter how far you think your sphere of influence may reach, the fact is that if you have a consumer-based law practice, you have a local business. Your firm draws clients from a very specific geographical area, based on where you office. And one of the keys to getting new clients is to be […]
What Google Says Are the Top 3 SEO Factors
When Google talks about SEO, everyone should listen. And Google is speaking volumes in a new video series on the Google Webmaster YouTube channel: SEO Mythbusting. Here’s what it’s about: Hosted by Google Webmaster Trends Analyst Martin Splitt, the first episode explored the top three SEO factors to focus on. While none of them are […]
How to Succeed at Law Firm SEO [Infographic]
Search engine optimization (SEO) can be so confusing that the layperson is often overwhelmed by all the information out there on how to be successful at search. As law firm marketers, though, we know how absolutely essential it is to be up on the latest thinking when it comes to SEO since it changes literally […]
7 Ways to Optimize Your Law Firm’s Digital Marketing Strategy
Marketing is about connecting with your target market in the right place at the right time. Today, those connections are made online; hence the term, “digital marketing.” The modern law firm deploys a number of online strategies to meet their goals for lead generation, lead conversion, brand awareness, and building a deeper relationship with prospects […]
Know Your SEO: Top 10 Metrics Law Firms Need to Track
You know if the work you’re doing is satisfying your clients because most of them will tell you so. To know if your SEO initiatives are working and delivering the results you want in terms of traffic and conversion, you need to do some digging. Here are the top 10 SEO metrics you should be […]
