Guide to Google My Business for Law Firms [Infographic]
Claiming your Google My Business listing is a MUST for law firms seeking to improve their local search marketing results. Google My Business was created by Google to enable companies to share important business information and improve the accuracy of your company’s presence on Google. This makes it easier for consumers to connect with you. […]
Use Email Marketing to Improve SEO
You probably already know that the top way to drive traffic to your website is through organic search. But did you know that a very close second is through email? Source: Conductor.com Obviously email doesn’t have a direct connection to Google or other search engines, but there are ways for you to encourage others to […]
Understanding Backlinks and Their Importance to Your Law Firm Website
If you are looking for effective search engine optimization, you need to pay attention to other factors beyond the content of your website. The presence of good quality backlinks is vital to the success of your law firm website. Understanding backlinks and their importance to your law firm website Backlinks are known as incoming or […]
5 Tips to Get Your Law Firm Website Featured in Google’s Answer Box
Note: This post first ran in March 2018. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit. Wishing you a peaceful and prosperous 2019! The biggest piece of prime real estate on […]
7 Online Marketing Strategies You Must Implement to Be Found by Prospects
Note: This post first ran in September 2017. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit. Wishing you a peaceful and prosperous 2019! If you still think prospects are looking for […]
Google Update: New Responsive Display Ads, Adding Local Reviews to Your Website
A few days ago, Google rolled out what it is calling “responsive display ads” that will become the default ad choice for the Google Display Network. While the new ad format is attention-getting, what’s really exciting about it is that Google is actually going to help you find the ad images, headlines and descriptions that […]
Study: Law Firms Need 90 Citations to Rank in Top 3 in Google Local
Unless you have a micro-niche practice, your law firm likely draws its clients from a relatively small geographic region. In other words, your clients are locals. Which means you want — you need — to rank high in Google Local search. A new study from BrightLocal examined how many citations (online references to your NAP […]
Use Google Trends to Improve Your Content Marketing & SEO
Law firms without dedicated personnel — either in-house or an outside agency — to perform in-depth keyword research and search trends may find it increasingly difficult to stay on top of the online search behavior of prospects and ideas for generating content that will speak to these prospects. That’s where Google Trends comes in. Google […]
The 10 Essential Legal Directories Where You Need to Be Found
A proven yet sometimes overlooked tool that can help attorneys market their practices while improving their SEO has been around for years: the legal directory. Legal directories provide some key benefits like giving attorneys an online platform to build their authority in a practice area, get reviews, and earn links for their websites. Yet they […]
Google Update News Law Firms Should Use
Google has been very busy this month making some changes that will definitely impact your online properties. Here’s what you need to pay attention to: Chrome browser now displaying “Not Secure” warnings for HTTP sites. Yesterday (July 24), Google rolled out a “Not Secure” warning for websites with non-HTTPS URLs. (The Firefox browser made this […]
